B2B Marketing & Events Specialist

Integra Business Center Inc; Allentown (Lehigh County); On-site; USD 65,000 - 85,000; Full time

Job summary

IntegraONE is seeking a Marketing Specialist to plan and execute integrated marketing programs that build brand awareness, generate leads, and support sales objectives. The role spans events, digital marketing, partner programs, content, sales enablement, and cross-functional coordination.

You will own HubSpot operations, manage campaigns across channels, and collaborate with internal experts, agencies, and vendors to optimize performance and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in marketing, events, communications, or related role.
• B2B and/or technology industry experience preferred.
• HubSpot experience with automated workflows and drip campaigns preferred.
• Experience with Adobe Creative Suite and/or Canva preferred.
• Social media marketing experience (LinkedIn/YouTube) preferred.
• Familiarity with Google Ads, paid media, SEO, and digital performance metrics preferred.

Responsibilities

• Lead end-to-end planning and execution of in-person and virtual events with timelines, budgets, registration, attendee recruitment, and post-event reporting.
• Coordinate vendors, venues, speakers, sponsors, and internal stakeholders for IntegraONE events including ONE CON.
• Maintain relationships with technology and channel partners and coordinate joint campaigns, webinars, events, and sponsorships.
• Own day-to-day HubSpot operations, including contacts, lists, forms, campaigns, workflows, and reporting.
• Plan, build, and execute integrated campaigns for IntegraONE solutions, partner co-marketing initiatives, events, and sales enablement.
• Manage contact database hygiene, CRM processes, and integrations between HubSpot and NetSuite.
• Update website pages, landing pages, CTAs, forms, and content via HubSpot CMS; coordinate with external agencies on SEO and paid media.
• Monitor and report on website, email, and campaign performance; troubleshoot HubSpot issues as needed.

Skills

HubSpot

Marketing automation

CRM

Content marketing

Event planning

Digital marketing

B2B marketing

Analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot CRM

NetSuite CRM

Microsoft 365

Adobe Creative Suite

Canva

Google Ads

LinkedIn

Whova

Job description

IntegraONE is seeking a Marketing Specialist to plan and execute integrated marketing programs that build brand awareness, generate leads, and support sales objectives. The role spans events, digital marketing, partner programs, content, sales enablement, and cross-functional coordination.

You will own HubSpot operations, manage campaigns across channels, and collaborate with internal experts, agencies, and vendors to optimize performance and ROI.