B2B Marketing Director

Ironwall by Incogni; Mission Viejo (CA); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Company-paid medical and dental

Dependent coverage 50%

Vision option

Paid time off

11 paid holidays

Birthday Free Day

Quarterly performance bonus

Job summary

Ironwall by Incogni is seeking a B2B Marketing Director to own end-to-end marketing, drive qualified pipeline, and establish Ironwall as a category leader in executive privacy protection. You will lead inbound and ABM efforts, collaborate with Sales and the broader marketing organization, and define the growth motion with autonomy.

Responsibilities include owning the pipeline, shaping GTM strategy with Sales, building demand across channels, refining positioning for executives, and leading the

Qualifications

• Proven leadership experience building B2B marketing teams.
• Experience in Sales-Led motion marketing for complex, high-value products.
• Accountable for pipeline and translating marketing into revenue.
• High autonomy with a bias for action and business outcomes.
• Experience in marketing to high-net-worth individuals or executive protection is a plus, but strong B2B marketing experience matters more.

Responsibilities

• Own the marketing pipeline and ensure qualified opportunities and revenue impact.
• Collaborate with Sales on B2B GTM strategy and target accounts.
• Create and capture demand through campaigns, content, events, and partnerships.
• Own positioning and messaging to make Ironwall compelling to buyers.
• Lead and develop the B2B marketing team and budget.

Skills

Leadership

B2B marketing

Pipeline ownership

ABM

Job description

B2B Marketing Director - Ironwall by Incogni

Ironwall by Incogni is an executive privacy and protection service built for organizations that need to protect their most exposed people. We help companies and institutions reduce security risks to executives and other high-profile individuals by continuously finding and removing their personal information from the internet.

We are looking for a B2B Marketing Director to take end-to-end ownership of Ironwall's marketing and build our growth engine.

Your mission is simple: generate qualified pipeline and help establish Ironwall as the category leader in executive privacy protection.

You will lead our inbound and account-based marketing (ABM) efforts, working closely with Sales and Incogni's broader marketing organization, while having the autonomy to define what Ironwall needs to reach its growth ambitions.

What you will do:

• Own the pipeline number: Take accountability for marketing-sourced and influenced pipeline, focusing on qualified opportunities and revenue impact rather than lead volume;
• Collaborate with Sales on B2B GTM strategy: Work closely with Sales to align on target customers, priority verticals, value propositions, and go-to-market initiatives;
• Create and capture demand: Own the Ironwall website and inbound funnel while building demand through campaigns, content, events, partnerships, and other channels;
• Own positioning and messaging: Make Ironwall's proposition compelling to buyers and help establish executive personal-data exposure as a critical corporate security problem;
• Lead the B2B marketing team: Manage and develop the team, set priorities, oversee execution, and ensure effective use of the marketing budget.

What we expect:

• Proven leadership experience: you have built winning B2B marketing teams in the past;
• Proven B2B experience in a Sales-Led motion: you have built or scaled marketing for a company selling complex, high-value products or services to large organizations;
• Pipeline ownership: you have been accountable for pipeline and can show how marketing translated into qualified opportunities and revenue;
• High autonomy and low ego: you take ownership, move quickly, collaborate well, and care more about business outcomes than organizational boundaries;
• Experience in marketing to high-net-worth-individuals, software or executive protection is a plus, but exceptional B2B marketing experience matters more.

What we offer:

• Impact: own B2B marketing for a rapidly growing business tackling an emerging security problem;
• True ownership: responsibility for the complete B2B marketing function, with qualified pipeline as your primary business outcome;
• Build from the ground up: define the GTM playbook and build the capabilities and team required to scale it;
• High autonomy: identify the biggest opportunities and decide how to capture them;
• Strong foundations: leverage Incogni's established brand, marketing capabilities, customer base, and privacy expertise while building a dedicated growth motion for Ironwall;
• Top-tier environment: professional development budgets, modern hardware, flexible working models, and comprehensive health and wellness benefits.

Benefits: 100% company-paid medical and dental insurance, 50% dependent coverage, optional vision, paid time off, 11 paid holidays, and a Birthday Free Day.

Compensation:$170-$200K / year

• Quarterly Performance Bonus: Following successful completion of the 90‑day probationary period, this role will be eligible for a quarterly performance bonus tied to the achievement of defined pipeline and marketing performance goals.