B2B Marketing Creative Lead (Hybrid)

Times Union Media Group; City of Albany (NY); Hybrid; USD 60,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Retirement plan

Paid time off

Parental leave

Childcare reimbursement

Mental wellness benefits

Inclusive health services

Fertility coverage

Pet wellness reimbursement

Rover credits

Job summary

Times Union Media Group in Albany, NY is seeking a B2B Marketing Creative Manager to drive local demand generation, marketing automation, and sales enablement across the Capital Region. You will craft compelling content, campaigns, and materials to support seller outreach and revenue growth.

The role is hybrid with onsite four days a week at the Albany location, focusing on owned channels, events, and partnerships to elevate Albany products and local programs.

Qualifications

• 2+ years in marketing, demand generation, or related role.
• Experience across channels including email, paid social, website, events.
• Experience collaborating with sales and stakeholders.

Responsibilities

• Develop local marketing plan to drive awareness, engagement, and opportunities in the Capital Region.
• Own email marketing and automation, including HubSpot administration, segmentation, and campaigns.
• Plan and manage paid social and other digital campaigns with optimization and reporting.
• Set and track MQL/SQL goals and monitor pipeline impact.
• Create sales materials, case studies, and product sheets for seller outreach.
• Maintain SharePoint marketing resources and update content as needed.
• Develop go-to-market plans for products, events, and priority initiatives.

Skills

Strong writing

Project management

Marketing automation

CRM analytics

Content development

Education

Bachelor's degree in Marketing

Tools

HubSpot

Brevo

CRM systems

Website CMS

Job description

Times Union Media Group in Albany, NY is seeking a B2B Marketing Creative Manager to drive local demand generation, marketing automation, and sales enablement across the Capital Region. You will craft compelling content, campaigns, and materials to support seller outreach and revenue growth.

The role is hybrid with onsite four days a week at the Albany location, focusing on owned channels, events, and partnerships to elevate Albany products and local programs.