B2B Marketing Communications Lead

CIRCOR International, Inc.

Monroe (NC)

On-site

USD 70,000 - 120,000

Full time

5 days ago

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Job summary

CIRCOR International, Inc. is seeking a seasoned Product Marketing professional to create and manage marketing content across brochures, case studies, emails, web and social media in a multi-channel strategy.

This role collaborates with product managers and engineers to translate complex technical features into customer-focused value propositions, supporting launches, campaigns and events while maintaining brand voice and overseeing website updates for SEO and user experience.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or related field.
5+ years of experience in product marketing, B2B marketing or communications, preferably in an industrial or technical environment.
Excellent writing, editing, and proofreading skills; ability to tailor messaging for different audiences.
Proficient in Microsoft Office and Adobe Creative Suite; experience with email platforms and CMS tools.
Strong project management and organizational skills with the ability to manage multiple priorities.
Ability to understand technical product information and turn it into customer-focused messaging.

Responsibilities

Create and manage marketing content across brochures, sell sheets, case studies, email campaigns, web content, and social media.
Bridge technical engineering capabilities and customer-centric commercial value propositions with product managers and engineers.
Coordinate with external agencies and vendors on creative development, video production, and trade show materials.
Maintain and evolve the company's voice and messaging across platforms.
Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.
Assist in planning and execution of industry trade shows and events, including booth messaging and signage.
Manage updates to the company website and optimize product pages for UX and SEO.
Build, execute and analyze multi-channel lead generation campaigns targeting industrial decision makers.
Monitor campaign performance and suggest improvements.
Collaborate with sales teams and distributors to support marketing needs.