B2B Lead Generation & Sales Specialist

Proven Content; Fort Collins (CO); Remote; USD 45,000 - 75,000; Full time

Job summary

A leading company is seeking a dynamic B2B Lead Generation & Sales Specialist to drive lead generation and sales growth. Ideal candidates will have mid-level experience in B2B sales and digital outreach, adept in using tools like LinkedIn and Google Ads. This fully remote position offers flexibility and opportunities for professional development within a collaborative culture.

Benefits

Competitive salary with performance-based bonuses

Flexible hours

Collaborative team culture

Opportunities for professional development

Access to the latest marketing tools

Qualifications

• 3+ years of experience in B2B lead generation or digital sales.
• Hands-on experience with key sales tools and advertising platforms.
• Ability to work independently while managing multiple campaigns.

Responsibilities

• Plan, build, and manage B2B lead generation campaigns.
• Write and execute cold outreach sequences to generate qualified conversations.
• Track campaign performance and report on key KPIs.

Skills

B2B lead generation

Digital sales

Cold outreach

Audience research

Campaign optimization

Performance marketing

Strong writing skills

Retargeting

Tools

LinkedIn Sales Navigator

Cold email tools

CRMs

Facebook Ads

Google Ads

Sales automation tools

Job description

Job Title: B2B Lead Generation & Sales Specialist

Location: Remote
Job Type: Full-Time
Salary: $45,000–$75,000 per year + performance bonuses
Experience Level: Mid-level (3+ years in B2B lead generation or sales)

Job Overview:

We are seeking a results-driven and tech-savvy B2B Lead Generation & Sales Specialist to join our amazing team. This role is ideal for someone with proven experience in both organic outreach (LinkedIn, email) and paid advertising (Facebook/Meta, Google Ads) who thrives on turning strategy into consistent sales opportunities.

You’ll work directly with our marketing and leadership teams to generate high-quality leads, optimize campaign performance, and drive revenue across multiple channels.

Responsibilities:

• Plan, build, and manage B2B lead generation campaigns via LinkedIn and email.
• Write and execute cold outreach sequences to generate qualified conversations.
• Launch and optimize paid lead generation campaigns on Facebook and Google.
• Conduct audience research and list building for targeted outreach.
• Track campaign performance and report on key KPIs (CPL, CTR, booked calls).
• Collaborate with the sales and creative teams to align messaging with offers.
• Stay up to date with the latest tools, trends, and outreach best practices.

Qualifications:

• 3+ years of experience in B2B lead generation or digital sales.
• Hands-on experience with LinkedIn Sales Navigator, cold email tools (e.g., Instantly, Apollo), and CRMs.
• Experience managing Meta (Facebook/Instagram) and Google Ads campaigns.
• Strong writing skills for email and ad copy.
• Knowledge of funnel strategy, retargeting, and performance marketing.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Bonus: Experience with GoHighLevel, HubSpot, or similar sales automation tools.

What We Offer:

• Competitive salary with performance-based bonuses.
• Fully remote work environment.
• Flexible hours and collaborative team culture.
• Opportunities for professional development and growth.
• Access to the latest tools and marketing tech stack.

How to Apply:

Submit your resume