B2B Growth Marketing Architect

Aurora Health Care; Milwaukee (WI); On-site; USD 110,000 - 160,000; Full time

Job summary

Aurora Health Care in Milwaukee seeks a seasoned Growth Marketing leader to design and execute integrated strategies across Front Door Services, Managed Health, Employer Solutions and other business priorities. You will drive acquisition, wallet share, and retention for B2B, B2B2C, and consumer audiences by aligning paid, owned, earned, and emerging channels with analytics-driven decision making.

You will partner with business, clinical, sales, and operations leaders to translate insights into

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field.
• 7+ years of marketing experience with management.
• Experience in B2B and B2B2C marketing.
• Strong analytical mindset and data-driven approach.

Responsibilities

• Develop and execute integrated growth marketing strategies.
• Translate insights into multi-channel marketing plans.
• Define audience strategies and journey-driven campaigns.
• Lead cross-functional teams and agency partners.
• Drive optimization and ROI through analytics and AI.

Skills

Growth marketing

B2B marketing

Analytics

Cross-functional leadership

CRM

Education

Bachelor’s Degree in Marketing

Job description

Aurora Health Care in Milwaukee seeks a seasoned Growth Marketing leader to design and execute integrated strategies across Front Door Services, Managed Health, Employer Solutions and other business priorities. You will drive acquisition, wallet share, and retention for B2B, B2B2C, and consumer audiences by aligning paid, owned, earned, and emerging channels with analytics-driven decision making.

You will partner with business, clinical, sales, and operations leaders to translate insights into