B2B Field Marketing & Events Specialist (Hybrid)

O’Reilly Hawes Ltd; Santa Rosa (CA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

O'Reilly Media in Santa Rosa, CA is seeking a Field Marketing Specialist to drive enterprise events and integrated campaigns. The role blends hands-on event management with analytics and collaboration across Sales, Marketing Ops, Design, and Customer Success.

You will own planning, budgeting, and post-event analysis while coordinating complex vendor relationships and logistics. This hybrid, remotely enabled position requires 3+ years in B2B field marketing.

Qualifications

• Bachelor's degree or equivalent experience.
• 3+ years of B2B integrated marketing, field marketing, or demand generation.
• Experience coordinating programs across email, landing pages, paid media, webinars, content, and sales follow-up.
• Experience managing vendor/contract workflows, event budgets, lead capture processes, staffing plans, and logistics.
• Knowledge of customs documentation and international clearance processes.
• Willingness to travel up to 10% and reside near Santa Rosa, CA.

Responsibilities

• Plan and develop program briefs, timelines, and budgets for assigned programs.
• Lead integrated campaign execution across email, landing pages, paid media, webinars, content, and sales follow-up.
• Manage in-person and virtual events from planning to post-event analysis, including venue, budgets, and staffing.
• Coordinate shipping, customs documentation, and international clearances when needed.
• Negotiate contracts and manage event budgets, tracking expenses and forecasts.
• Collaborate with Sales, Marketing Operations, Design, Customer Success, and external vendors.
• Use AI & automation to improve research, content development, planning, and reporting.

Skills

Event management

Campaign planning

Budget management

Vendor management

Cross-functional collaboration

Analytics

AI & automation

Education

Bachelor's degree

Tools

CRM

Marketing automation

Project management tools

Job description

O'Reilly Media in Santa Rosa, CA is seeking a Field Marketing Specialist to drive enterprise events and integrated campaigns. The role blends hands-on event management with analytics and collaboration across Sales, Marketing Ops, Design, and Customer Success.

You will own planning, budgeting, and post-event analysis while coordinating complex vendor relationships and logistics. This hybrid, remotely enabled position requires 3+ years in B2B field marketing.