Hybrid Field Marketing Specialist – Events & Campaigns

O'Reilly Media; Santa Rosa (CA); Híbrido; USD 60 000 - 80 000; Tempo integral

Resumo da oferta

O'Reilly Media seeks a Field Marketing Specialist to drive enterprise marketing programs focused on field events, tradeshows, integrated campaigns, and performance analysis.

This hybrid role is based in Santa Rosa, CA, with collaboration across Sales, Marketing Operations, Design, and Customer Success. You will manage budgets, vendors, and contracts while leveraging AI for campaign optimization.

Qualificações

• Bachelor's degree required or equivalent experience.
• 3+ years of B2B integrated marketing or field marketing experience preferred.
• Experience coordinating programs across email, landing pages, paid media, webinars and events.

Responsabilidades

• Plan and execute in-person and virtual events from planning through post-event analysis.
• Lead integrated campaigns across multiple channels with clear timelines and approvals.
• Manage vendor relationships, budgets, contracts, and logistics for events.
• Collaborate with Sales, Marketing Ops, and Design to optimize lead follow-up and ROI.

Conhecimentos

Project management

Analytical skills

Written and verbal communication

Cross-functional collaboration

Budget management

Formação académica

Bachelor's degree in marketing/related field

Ferramentas

CRM

Marketing automation

Analytics

Project management tools

Descrição da oferta de emprego

O'Reilly Media seeks a Field Marketing Specialist to drive enterprise marketing programs focused on field events, tradeshows, integrated campaigns, and performance analysis.

This hybrid role is based in Santa Rosa, CA, with collaboration across Sales, Marketing Operations, Design, and Customer Success. You will manage budgets, vendors, and contracts while leveraging AI for campaign optimization.