Strategic Enterprise Field Marketing Lead

TrulyHired; Santa Rosa (CA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

O'Reilly Media seeks a Field Marketing Specialist to support enterprise marketing programs, emphasizing field events, tradeshows, and integrated campaigns. You will manage planning, execution, and post-program analysis, coordinating with Sales, Marketing Ops, Design, and external vendors.

Based in Santa Rosa, CA, this hybrid role requires strong event experience, budget management, and data-driven decision making.

Qualifications

• Bachelor's degree required.
• 3+ years in B2B marketing, field marketing or related experience.
• Experience coordinating programs across email, landing pages, paid media, webinars, and sales follow-up.
• Knowledge of customs documentation and international clearance processes.
• Experience managing in-person or virtual events end-to-end.
• Strong project management, data interpretation, and cross-functional collaboration.

Responsibilities

• Develop program briefs, plans, and timelines for assigned campaigns.
• Lead integrated campaign execution across email, landing pages, paid media, webinars, and more.
• Plan and manage in-person and virtual events from planning to post-analysis.
• Negotiate contracts, manage budgets, and vendor relationships.

Skills

Project management

Analytical skills

Communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

CRM

Marketing Automation

Analytics

Project management tools

Job description

O'Reilly Media seeks a Field Marketing Specialist to support enterprise marketing programs, emphasizing field events, tradeshows, and integrated campaigns. You will manage planning, execution, and post-program analysis, coordinating with Sales, Marketing Ops, Design, and external vendors.

Based in Santa Rosa, CA, this hybrid role requires strong event experience, budget management, and data-driven decision making.