B2B Digital Marketing Specialist — Sustainability

TRADEBE; Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Competitive pay and benefits

Student loan repayment assistance

Generous vacation and sick plans

Medical, dental, vision

Job summary

Tradebe seeks a Digital Marketing Specialist in Chicago to own and optimize the U.S. website, drive campaigns across email, search, social and display, and translate data into actionable insights for growth.

You will develop content for industrial and technical B2B audiences, manage dashboards, and collaborate with sales, operations, and subject matter experts to advance our Sustainability at Work story.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field.
• 3+ years of experience in digital marketing, website management, or marketing communications.
• Hands-on experience managing WordPress websites and familiarity with SEO, SEM, email marketing, and marketing automation.
• Experience with analytics and reporting tools such as Google Analytics 4, along with CRM or marketing automation platforms.
• Strong content creation and graphic design skills, including experience with Adobe Creative Suite, Canva, or similar tools.
• Excellent written and verbal communication skills, with experience translating technical information for B2B audiences.

Responsibilities

• Own and continuously improve Tradebe's U.S. website, including WordPress administration and SEO.
• Develop, execute, monitor, and optimize digital marketing campaigns across channels to increase brand awareness and generate leads.
• Monitor and analyze digital performance using GA4, GTM, Search Console, CRM platforms, and marketing automation tools.
• Develop and maintain marketing dashboards, KPIs, and campaign performance reporting.
• Create and manage content for website, blog, emails, and social media.

Skills

Content creation

Analytical thinking

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics 4

Google Tag Manager

Search Console

CRM platforms

Marketing automation tools

Adobe Creative Suite

Canva

Job description

Tradebe seeks a Digital Marketing Specialist in Chicago to own and optimize the U.S. website, drive campaigns across email, search, social and display, and translate data into actionable insights for growth.

You will develop content for industrial and technical B2B audiences, manage dashboards, and collaborate with sales, operations, and subject matter experts to advance our Sustainability at Work story.