B2B Digital Marketing Specialist — Scientific Instruments

Alicat Scientific, Inc.; Tucson (AZ); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Retirement savings with company match

Educational reimbursement 75%

Job summary

Alicat Scientific, Inc. is seeking a Digital Marketing Specialist to drive lead generation and content initiatives from Tucson, AZ. The role focuses on email marketing, PPC, SEO, and social campaigns to grow new customers and cultivate evangelists for the Alicat brands.

The position requires 2–5 years in digital marketing, a STEM background, and the ability to collaborate with an international team. This is an in-office role in Tucson, AZ with full-time salary and benefits.

Qualifications

• 2–5 years of digital marketing experience in a B2B hardware environment.
• Experience marketing scientific instruments preferred.
• Strong analytical and data-driven mindset.

Responsibilities

• Lead generation: develop and implement strategies via email, PPC, SEO and social media.
• Website optimization: analyze content and improve conversions and UX.
• Coordination: work with content producers, designers, and developers on marketing campaigns.
• Analytics: monitor performance of digital lead gen activities and adjust strategies.
• Market research: understand prospects, monitor competitors, stay updated on industry trends.
• Customer journey mapping: map journeys to improve nurture and conversions.

Skills

Lead generation

Email marketing

PPC

SEO

Social media

Analytics

Project management

Written communication

Creativity

Job description

Alicat Scientific, Inc. is seeking a Digital Marketing Specialist to drive lead generation and content initiatives from Tucson, AZ. The role focuses on email marketing, PPC, SEO, and social campaigns to grow new customers and cultivate evangelists for the Alicat brands.

The position requires 2–5 years in digital marketing, a STEM background, and the ability to collaborate with an international team. This is an in-office role in Tucson, AZ with full-time salary and benefits.