B2B Digital Growth & Marketing Automation Manager

Catallyst Constellations; United States; Remote; USD 12,000 - 18,000; Full time

Job summary

A fast-growing B2B services company seeks a B2B Digital Growth & Marketing Automation Manager. The role focuses on driving digital marketing efforts across various platforms, using AI tools. Applicants should have 5-8 years of experience in demand generation with a proven track record of managing substantial pipelines. The position offers work-from-home flexibility and opportunities for performance bonuses and direct mentorship.

Benefits

Work-from-home flexibility

Uncapped performance bonus

Direct mentorship from the MD

Qualifications

• 5 to 8 years of experience in B2B demand generation or digital marketing.
• Experience managing a pipeline of at least 20 Cr per year.
• Fluent in using specified marketing platforms.

Responsibilities

• Drive lead generation and brand growth across multiple channels.
• Execute outbound campaigns targeting 500+ prospects weekly.
• Manage and enrich prospect data to ensure quality lead scoring.

Skills

Demand Generation

Digital Marketing

Lead Generation

AI Automation Tools

Copywriting

Tools

Dripify

Apollo

HubSpot

GA4

ChatGPT

Job description

Job Title

B2B Digital Growth & Marketing Automation Manager

Location: Remote
Type: Full-Time
Compensation: 10 12 lakhs per annum
Includes 70% fixed + 30% performance-based variable. Quarterly accelerator bonus available for exceeding targets.

About Catallyst

Catallyst is a fast-growing B2B services company that partners with organizations to assess their digital readiness, create enterprise-wide digital culture, and design strategic learning journeys and digital innovation labs. Our clients include some of the most ambitious corporates in India and APAC. We are on a mission to help companies thrive in the digital age through strategy, education, and execution.

Role Overview

We are looking for a sharp, hands-on digital marketer who can own and run Catallyst’s digital revenue engine. You will drive lead generation and brand growth across LinkedIn, email, and paid media — powered heavily by AI automation tools. You’ll work directly with the MD to ensure a full-funnel growth strategy is implemented, with the goal of generating 20+ qualified meetings per month and building 25–30 Cr in qualified pipeline annually.

What You’ll Be Doing

• Execute outbound campaigns to over 500 ideal client prospects every week using tools like Dripify and Apollo. Campaigns should achieve a minimum of 12% connection rates and be personalized using ChatGPT or similar AI tools.
• Manage and enrich prospect data using platforms like Lusha or ZoomInfo, ensuring zero bounce rates and high-quality lead scoring via HubSpot workflows.
• Plan and run always-on LinkedIn advertising campaigns with a target Cost Per Lead (CPL) of 250 or lower.
• Produce two thought-leadership posts and one gated content asset per month, working closely with subject matter experts. Aim for a 30% conversion rate from download to sales-qualified lead.
• Maintain a real-time marketing dashboard with key funnel metrics. Run two A/B tests monthly to continually optimize performance.
• Strategically grow LinkedIn engagement for both Catallyst’s corporate page and the Managing Director’s profile, aiming for +100% year-over-year follower growth and visibility among C-suite audiences.

Who We’re Looking For

We’re seeking someone with 5 to 8 years of experience in B2B demand generation or digital marketing, especially in the services or SaaS space. You should have previously built or managed a pipeline of at least 20 Cr per year and have full-funnel ownership experience.

You should be fluent in using platforms such as Dripify, Apollo, Lusha, HubSpot, GA4, and AI content tools like ChatGPT or Jasper. A solid understanding of copywriting, performance metrics (like SQLs and CPL), and executive-level communication is essential.

Bonus Points If You Have:

• Experience working in consulting, HR tech, learning and development, or digital transformation sectors.
• Familiarity with intent platforms such as 6sense or Bombora.

Success Metrics (KPIs)

• Minimum of 20 qualified meetings (SQLs) per month.
• At least 30 Cr of pipeline generated per year.
• CPL of 250 or lower via email and LinkedIn outreach.
• Minimum of 60% of all touchpoints to be automated.
• LinkedIn follower growth of 100% annually across both company and leadership profiles.

What You’ll Get

• Work-from-home flexibility with one day a week in-office (Mumbai).
• Uncapped performance bonus and fast-track opportunity to lead growth function within 18 months.
• Direct mentorship from the Catallyst MD and regular engagement with global faculty and advisors.