Manager, B2B Demand Generation

TouchCare; Stamford (CT); Hybrid; USD 100,000 - 125,000; Full time

Job summary

TouchCare seeks a results-driven Marketing Manager to lead B2B demand generation from Stamford, CT in a hybrid setting. You will build and optimize funnels targeting benefits brokers, HR leaders, and CHROs to fill the sales pipeline.

Responsibilities include multi-channel campaigns, ABM, landing pages, and nurturing programs, plus collaboration with broker partners and events teams. Strong automation and CRM skills are essential.

Qualifications

• 3–6 years of B2B marketing or demand generation experience.
• 2+ years of experience in employer benefits, healthcare navigation, captive insurance, or HR tech, with understanding of employer-sponsored healthcare, broker compensation, and buying cycles.
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo) and CRM integration (HubSpot, Salesforce).
• Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience.

Responsibilities

• Design, execute, and monitor multi-channel demand generation campaigns across paid search, targeted display, and ABM.
• Continuously test and refine landing pages, ad copy, and email nurture workflows to improve conversion rates and lower CAC.
• Build marketing toolkits, pitch decks, and educational playbooks for brokers and benefits consultants to sell TouchCare.
• Partner with tier-one brokerage firms on webinars, regional roundtables, and co-branded collateral to expand market reach.
• Own performance tracking for MQLs, SQLs, cost per lead, and pipeline contribution.
• Optimize HubSpot marketing stack for database hygiene, segmentation, and multi-touch attribution.
• Guide message positioning for industry conferences and events with Events Marketing and Content Marketing teams.
• Manage TouchCare's presence on Shortlister, BenefitPitch, and similar platforms, ensuring current materials and guidance for RFP responses.

Skills

B2B marketing

Demand generation

Campaign design

Multi-channel marketing

Lead generation

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

ABM platforms

Canva

Job description

Marketing Manager, B2B Demand Generation

Stamford, CT (Hybrid) | Full-Time | Marketing

About TouchCare

Benefits are confusing, expensive, and easy to give up on. TouchCare makes it simpler. For more than a decade, we've given employees and their families a dedicated benefits concierge: real people, backed by smart technology, who resolve billing issues, coordinate care, and help members get the most from their employer-sponsored benefits. Today we support more than 1.4 million members, and we're profitable and growing.

About the Role

We're looking for an execution-focused Marketing Manager to lead TouchCare's B2B demand generation. You'll build, scale, and optimize the marketing funnels that reach benefits brokers, HR leaders, and Chief Human Resources Officers (CHROs), turning complex insurance and benefits concepts into high-converting campaigns that fill our sales pipeline.

This role sits at the intersection of Marketing, Sales, and our broker and channel partners. You'll bring deep knowledge of the employer benefits, healthcare navigation, or HR tech ecosystem and play a foundational role in growing TouchCare's presence in the broker community.

What You'll Do

Design, execute, and monitor multi-channel demand generation campaigns across paid search, targeted display, and programmatic account-based marketing (ABM).

Continuously test and refine landing pages, ad copy, and email nurture workflows to improve conversion rates and lower Customer Acquisition Cost (CAC).

Build marketing toolkits, pitch decks, and educational playbooks that brokers and benefits consultants can use to sell TouchCare to their employer clients.

Partner with tier-one brokerage firms on joint webinars, regional roundtables, and co-branded collateral that expand our market reach.

Own performance tracking for marketing programs, reporting on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), cost per lead, and pipeline contribution.

Optimize our HubSpot marketing stack to maintain database hygiene, manage list segmentation, and ensure clean multi-touch attribution.

Guide message positioning for industry conferences and events, working closely with the Events Marketing and Content Marketing teams.

Manage TouchCare's presence on Shortlister, BenefitPitch, and similar platforms, keeping materials current and providing quick guidance on RFP responses.

What You’ll Bring

3–6 years of B2B marketing or demand generation experience.

2+ years of experience in employer benefits, healthcare navigation, captive insurance, or HR tech, with a working understanding of employer-sponsored healthcare, broker compensation, and corporate buying cycles.

Hands‑on expertise with marketing automation platforms (e.g., HubSpot, Marketo) and CRM integration (HubSpot, Salesforce).

Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience.

Nice to Have

Experience with Canva, Google Analytics and account-based marketing (ABM) platforms.

Compensation

The salary range for this role is $100,000–$125,000, based on experience, skills, qualifications, and alignment with the scope of the role.

TouchCare offers a competitive benefits package, including medical, dental, vision, paid time off, parental leave, and other company-sponsored benefits.

This role is based at our Stamford, CT headquarters. Candidates must live within commuting distance of Stamford.

TouchCare is an equal opportunity employer. We are committed to building an inclusive team and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.