B2B Demand Gen Lead for NA Campaigns & Growth

Dickson; Addison (IL); On-site; Full time

Job description

The Marketing Managerat Dicksonis responsible fordriving measurable pipeline growth by developing and executing strategic, data-driven campaigns that generate high-quality marketing and salesqualified leadswithin North America. This role partners closely with Sales,Product Management, and externalresourcesto deliver integratedprogramsacross paid, organic, and owned channels in support of Dickson’s growthobjectives.

The ideal candidate is a results-oriented marketer with strongdemand generation experience, exceptional project managementskillsandprovenleadership across digitalchannels, with adeep understanding of howgo-to-market strategiesdriverevenuegrowth.

Responsibilities

Demand Generation

Lead demand generationefforts for North America(NA)focused onacquiringnew marketing-qualified (MQLs) and sales-qualified leads (SQLs) alignedwithDickson’s targetmarkets.

Planandexecute integrated, multi-channel campaigns that support pipelinedevelopmentacross digital, trade,websiteand othertactics.

Translateaudienceandsegmentinsights into compelling messagingthat informsAEO, SEO and other marketing strategies,helping toincrease brand visibility and diversifydemand sources.

ManageHubSpot and Salesforceleadflow with Marketing and Sale teamstoimprove campaign performanceand funnel outcomes.

Manage development and implementation of integratedmarketingprogramsfor the regionincludingacquisition andretentioncampaigns,webinarplanning and implementation, tradeshowsandnew product introductions.

Leadwebsitedevelopmenteffortstodeliver a best-in-classdigital experience, improving traffic quality, UX, engagement,conversionsandecommercegrowth.

Manage contentcreationwith internal and external teams,including messaging andcopyfor blogs, videos, landingpagesandotherassets to drive awareness and demand generationwithin the region.

OwnthedevelopmentandexecutionofeffectiveNApaid marketingstrategiesincluding PPC/search, tradeadvertisingand other digital opportunities.

Proactivelymonitorchannelimpactandrecommendtargetingadjustments,testingandmessagingto maximize ROI and lead quality.

SEO Growth

Support SEO strategy and executionfor NAin partnership with internal and externalpartnersto increase organic traffic and inboundengagement.

Identifycontent, keywords, and on-siteenhancementsfor North Americatosupport long-term organic growth.

Proactivelyutilizeperformance data tohelpprioritize SEO initiatives that directly contribute toNAgrowthgoals, including those maximizing AEO impact.

Marketing AnalyticsandReporting

Ensure programs andcampaigns are properly tracked, measured, andoptimizedusing HubSpot,Salesforce,WooCommerceandotherplatforms.

Define KPIs andproactively report onfunneland channelperformance, including lead volume, conversion rates, cost per lead, andrevenue attribution.

Proactively recommend and deliver clear, actionablemarketing strategies based on insights,workingwith a sense of urgency to follow-up and ensuretimelyexecution ofdeliverables.

Continuously test, learn, andoptimizecampaigns based onanalyticsand market feedback.

Collaborateclosely withthe globalMarketing team,Sales, Product Marketing,and other functional areasto ensure campaign alignment and execution excellence.

Actively manageinternal and partnerworkstreams to ensuretimelines, deliverables and performance expectations are met,andapply insights to improve program outcomes.

Support marketing planningandforecastingincludingdevelopment ofROI assumptionsforNA growthinitiatives.

Required Skills

Provenexpertisein demand generation and integrated campaign development, including hands-on experience with HubSpot, Salesforce and other performance tools.

Website management experienceacrossUX, navigationarchitectureand content optimizationstrategies,preferablyleveragingAI-driven insights togenerateengagementandimpact.

Background in effectivelymanaging paid media programssuch asPPC/search, digital advertising,andtrade media.

Working knowledge of SEO best practices and organic growth strategies.

Excellent project management skills with theability toeffectivelylead planningprocess,anticipateneedsandensuretimelyexecution of work.

Strong communication, collaboration,prioritizationand stakeholder management skills.

Bias toward action, experimentation, and continuous improvement.

Strong analytical mindset with the ability to translate data into actionable insights.

Experience working with marketing automation and CRM platforms (HubSpot, Salesforcestrongly preferred).

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.

Approximately5 years of experience inademandgeneration, digitalmarketingor campaign-focused marketing role, preferably in B2B environments.

Excellent project management,communicationand interpersonal skills.

Self-motivated,curiosity-driven, with aneagerness to learnand continuously improve skills and professional impact.

Demonstrated success driving measurable lead generation andbusinessgrowth.

Experience managing external agencies and vendors.

Highly adaptable with a strong work ethic, bias to action, and the ability to thrive in a fast-paced, growth-oriented organization.

About Dickson: Dickson was incorporated in the United States in 1923. By incorporating the best and newest innovations, Dickson enables ourCustomersto manage compliance, asset protection, data analysis, and product quality with confidence. Today, Dickson provides validated solutions and services for over 80% of Fortune 100 companies inhighly-regulatedindustries including healthcare, medical device, pharmaceutical, food, aerospace and more. With the trust of over 80,000 customers worldwide, Dickson helps to protectbillions of dollars’ worth of assets andremainsan industry innovator and leader. Dickson’s focus is ensuring we continue to be our customer’s Environmental Monitoring + Compliance expert partner.

Do you have direct experience developing and implementing B2B demand generation campaigns, including paid digital media?*

Do you have hands-on experience with marketing automation and CRM platforms such as HubSpot and Salesforce?*

Do you have experience managing website development?*

Do you have 5 years or relevant experience?*