B2B Demand Gen Director: Growth, Analytics & Leadership

Socket.dev; Apex (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Novanta is seeking a Director of Marketing, Demand Generation to lead strategic marketing initiatives focused on lead generation and revenue growth. You will develop and implement comprehensive demand generation strategies, collaborating with sales and marketing teams, and oversee paid campaigns with analytics-driven decision making.

You will drive marketing automation usage, CRM optimization, and data-informed optimization, building strong stakeholder relationships and guiding a high-performing

Qualifications

• Extensive experience leading marketing initiatives and teams in a B2B environment.
• Ability to lead and motivate a team of marketing professionals effectively.
• Strong understanding of market trends and customer behavior to inform strategy.

Responsibilities

• Develop and implement demand generation strategies and campaigns.
• Collaborate with sales and marketing teams to align efforts and drive revenue.
• Use data and analytics to measure and improve performance.
• Develop and maintain relationships with partners and influencers.
• Conduct market and customer research.
• Create and manage demand generation budgets and forecasts.
• Measure and report on campaign success using key metrics.
• Resolve challenges within the demand generation process.
• Provide team training and support on best practices and tools.
• Experience in demand generation through paid campaigns (Google, Facebook, LinkedIn).
• Familiarity with data visualization tools like Tableau is a plus.

Skills

Marketing leadership

B2B marketing

Team motivation

Data-driven decisions

Stakeholder management

Market trends

Tools

Tableau

CRM software

Job description

Novanta is seeking a Director of Marketing, Demand Generation to lead strategic marketing initiatives focused on lead generation and revenue growth. You will develop and implement comprehensive demand generation strategies, collaborating with sales and marketing teams, and oversee paid campaigns with analytics-driven decision making.

You will drive marketing automation usage, CRM optimization, and data-informed optimization, building strong stakeholder relationships and guiding a high-performing