B2B Copywriter: Insurance & Financial Services Pros

Weber Associates, Inc; United States; On-site; USD 70,000 - 120,000; Full time

Job summary

Weber Associates is seeking an experienced B2B copywriter with direct property and casualty insurance and/or retirement/financial services industry experience to develop marketing and sales content for sophisticated intermediary audiences.

The ideal candidate writes for insurance agents, brokers, financial advisors and other professionals who sell or distribute financial and insurance products. You will translate complex products into compelling content that informs, persuades and drives action.

Qualifications

• Approximately 3-7 years of relevant copywriting or content experience.
• Experience with insurance/financial services clients, preferably Fortune 250.
• Content for selling intermediaries’ sales conversations, not just awareness.
• Proven initiative and collaboration, able to drive ambiguous work forward with limited supervision.
• Excellent communication, presentation and relationship-building skills.
• Experience partnering with product, marketing, sales and creative teams.
• Able to tailor messaging to varying intermediary knowledge levels.
• Proficient in Word/PowerPoint; familiar with AI productivity tools.
• Strong multitasking, independence and deadline discipline.
• Strong organizational skills and attention to detail.
• Willingness to travel occasionally.

Responsibilities

• Write audience-specific marketing and sales support content for financial professionals and intermediaries.
• Develop net-new content for sales presentations, video scripts, digital campaigns and supporting assets.
• Edit and rewrite client materials for intermediaries, polishing copy for clarity and sophistication.
• Develop sales support content for internal B2B teams, including FAQs, objections and playbooks.
• Perform market research to understand client problems and solutions.

Skills

Insurance industry experience

Audience targeting (intermediaries)

B2B copywriting

Education

Bachelor's degree or equivalent in Marketing/Communications

Tools

Microsoft Word

PowerPoint

AI productivity tools

Job description

Weber Associates is seeking an experienced B2B copywriter with direct property and casualty insurance and/or retirement/financial services industry experience to develop marketing and sales content for sophisticated intermediary audiences.

The ideal candidate writes for insurance agents, brokers, financial advisors and other professionals who sell or distribute financial and insurance products. You will translate complex products into compelling content that informs, persuades and drives action.