B2B Content & Social Strategy Lead

ARMADA; Wexford (Allegheny County); On-site; USD 90,000 - 140,000; Full time

Job summary

Armada is seeking a Content and Social Media Manager to lead our content and social strategy, own the production calendar, and manage publishing across channels.

This hands-on role translates strategy into high-quality execution, builds repeatable production processes, and reports monthly on performance. Reporting to the VP of Brand and Creative, you will collaborate with operations, commercial, and technology teams and optimize AI-assisted workflows.

Qualifications

• 5+ years in content marketing and social media for B2B.
• Experience building a content program from strategy to steady-state operation.
• Hands-on publishing, reporting, and employee advocacy.
• Strong LinkedIn knowledge for B2B audiences.
• Proficiency with AI tools in production workflows.
• Self-directed and able to thrive in a fast-moving environment.
• Strong cross-functional collaboration with stakeholder teams.

Responsibilities

• Own the content and social calendar across channels, prioritizing LinkedIn.
• Build and document scalable production processes for content.
• Manage publishing, listening, reporting, and employee advocacy via Sprout Social; monthly leadership readouts.
• Collaborate with operations, commercial, and technology to source stories.
• Coordinate contract designers, writers, and video partners under direction.
• Develop AI-assisted content workflows to speed production while preserving brand voice.
• Track monthly content performance and adjust plans accordingly.
• Identify opportunities to sharpen strategy with data-driven recommendations.

Skills

Content marketing strategy

Social media management

Writing & editing

Cross-functional collaboration

AI-assisted content workflows

Self-directed / proactive

B2B marketing

Tools

Sprout Social

Claude

Canva

Video editing basics

Job description

Armada is seeking a Content and Social Media Manager to lead our content and social strategy, own the production calendar, and manage publishing across channels.

This hands-on role translates strategy into high-quality execution, builds repeatable production processes, and reports monthly on performance. Reporting to the VP of Brand and Creative, you will collaborate with operations, commercial, and technology teams and optimize AI-assisted workflows.