B2B Content Marketing Strategist – Data-Driven

Thenielsencompany; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness plans

401(k) with Nielsen match

Paid time off

Job summary

Nielsen seeks an autonomous Content Marketing Manager who excels at translating complex technical offerings into clear, high-impact stories. You’ll focus on writing web, email, and thought leadership content aligned to the buyer’s journey, with data-driven narratives and strong grammar.

You will leverage Pardot for audience segmentation and nurture campaigns while owning your projects end-to-end, delivering on deadlines and maintaining editorial standards without AI tools.

Qualifications

• 4+ years of B2B content marketing and copywriting experience with a portfolio.
• Ability to extract insights from data, research, or product capabilities into storytelling.
• Direct experience building email sequences and audiences in Salesforce Pardot.
• Native or near-native mastery of English grammar and writing for diverse audiences.
• Ability to map content, web copy, and email touchpoints to customer journeys.

Responsibilities

• Data-Driven Thought Leadership & Messaging: write authoritative content from data and trends.
• Website Experience & User Journeys: audit and rewrite website copy to guide buyers.
• Audience Segmentation in Pardot: build and maintain granular segments.
• Email Nurture Campaigns: write, build, and deploy automated emails in Pardot.
• Original Content Creation: craft high-quality copy for web, email, and thought leadership with strong editorial standards.
• Project Ownership: manage own queue end-to-end and meet deadlines with stakeholders.

Skills

B2B content marketing

Copywriting

Pardot

English grammar

Content mapping

Self-management

Tools

HTML

Job description

Nielsen seeks an autonomous Content Marketing Manager who excels at translating complex technical offerings into clear, high-impact stories. You’ll focus on writing web, email, and thought leadership content aligned to the buyer’s journey, with data-driven narratives and strong grammar.

You will leverage Pardot for audience segmentation and nurture campaigns while owning your projects end-to-end, delivering on deadlines and maintaining editorial standards without AI tools.