B2B Content Marketing Specialist: Flexible Hours, PTO

Agital; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work environment

Medical, dental, vision insurance

Unlimited paid time off

401(k) with company match

Life and disability insurance

Parental leave

Collaborative culture with autonomy

Wellness programs

Job summary

Agital’s Go Fish Digital unit seeks a Content Marketing Specialist to produce high-quality B2B content supporting demand generation and product marketing. You’ll translate strategy into landing pages, emails, client stories, and thought leadership while collaborating with product marketing, sales, and experts to ensure accuracy and impact.

You’ll build a portfolio of client stories, articles, and campaigns, delivering publication-ready content on schedule and maintaining a consistent voice

Qualifications

• 2–4 years in B2B content marketing, copywriting, journalism, or related writing.
• Strong writing portfolio showing clear storytelling and persuasive writing.
• Ability to interview, research, evaluate sources, and verify facts.
• Commercial judgment to connect capabilities to buyer problems.
• Ability to manage deadlines, incorporate feedback, and deliver publication-ready content.

Responsibilities

• Write landing page copy, emails, outbound copy, webinar descriptions, and campaign assets.
• Apply established positioning and messaging to buyer needs, industries, and stages of the buying process.
• Develop headlines, offers, and calls to action.
• Partner with Demand Generation to revise copy based on campaign results, buyer feedback, and structured tests.
• Interview account teams, SMEs, and clients to understand the client challenge, our approach, and the results.
• Write client stories connecting work to measurable business outcomes and explain why those outcomes matter.
• Gather supporting evidence, verify claims with relevant teams, and coordinate required reviews and client approvals before publication.
• Adapt client stories into campaign assets, website copy, sales materials, and short proof points.
• Independently prepare for and conduct SME interviews, translate concepts for senior marketing and business decision-makers.
• Draft articles, research summaries, executive bylines, and other thought leadership based on briefs and messaging established by Product Marketing.
• Research priority industries and buyer challenges, evaluate sources, and distinguish supported findings from opinion.
• Turn substantial research, client stories, and thought leadership into assets across email, social, website, and sales channels.
• Collaborate with Product Marketing and Sales on content addressing buyer questions and objections.
• Prepare briefs for design and web, and review produced assets for content accuracy.
• Maintain consistent voice, terminology, and messaging across formats.

Skills

B2B content marketing

Copywriting

Storytelling

Interviewing & research

Collaboration

Job description

Agital’s Go Fish Digital unit seeks a Content Marketing Specialist to produce high-quality B2B content supporting demand generation and product marketing. You’ll translate strategy into landing pages, emails, client stories, and thought leadership while collaborating with product marketing, sales, and experts to ensure accuracy and impact.

You’ll build a portfolio of client stories, articles, and campaigns, delivering publication-ready content on schedule and maintaining a consistent voice