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Proteam Solutions, Inc. is seeking an experienced Assistant Vice President, Store Design – Concepts to lead the creative direction for three brands across flagship, concept, and pop-up environments in Manhattan. This role combines design leadership with strategic brand governance and cross-functional collaboration.
You will mentor a small team, translate brand strategies into innovative retail concepts, and ensure design standards, budgets, and schedules are met in a hybrid NYC setting.
Location: Manhattan, NY (Hybrid – 3 days onsite per week)
Office Location: 55 Water Street, New York, NY
Employment Type: Contract (Potential for Extension or Conversion)
We are seeking an experienced and visionary Assistant Vice President, Store Design – Concepts to lead the creative direction, conceptual development, and evolution of retail environments across three prominent fashion, lifestyle, and beauty brands.
This leadership role is responsible for translating brand strategies into innovative, commercially impactful retail concepts while maintaining a cohesive and distinctive design identity across multiple store formats. The ideal candidate brings extensive expertise in retail architecture, spatial design, and brand concept development, along with strong strategic thinking, visual storytelling, and leadership capabilities.
The AVP will oversee the development and governance of retail design standards, lead flagship and new store concepts, and collaborate with cross-functional partners to deliver compelling customer experiences. This individual will also manage and mentor a small creative team while driving innovation and design excellence.
Retail Concept Development & Creative Direction
Lead the creative vision and conceptual evolution of retail environments across three distinct brands, ensuring alignment with brand identity, customer expectations, and business objectives.
Develop innovative concepts for flagship locations, new stores, temporary retail spaces, and pop-up experiences.
Translate brand strategies into compelling architectural concepts, spatial layouts, materials, fixtures, and experiential design elements.
Research global retail, architecture, hospitality, and lifestyle trends to identify opportunities for innovation and differentiation.
Partner with Procurement to source materials and develop design solutions that align with project budgets.
Design Standards & Brand Governance
Own and continuously evolve comprehensive retail design standards and brand guidelines across all three brands.
Establish and maintain standards for spatial planning, materials, finishes, fixtures, lighting, graphics, and customer experience touchpoints.
Ensure design consistency, quality, and scalability across store formats and geographic markets.
Review and guide design development to maintain concept integrity throughout project execution.
Project Leadership & Cross-Functional Collaboration
Lead conceptual design and localized design elements for flagship stores and strategic retail initiatives from initial vision through design development.
Collaborate with Store Design, Real Estate, Construction, Visual Merchandising, Marketing, Operations, and Procurement teams to support successful execution.
Partner with external architects, consultants, and creative agencies to deliver innovative, functional, and commercially effective retail environments.
Present design concepts, visualizations, and strategic recommendations to senior leadership.
Balance creative vision with operational requirements, project timelines, budgets, and construction feasibility.
Team Leadership & Innovation
Lead and mentor a creative team consisting of a Designer and 3D Visualizer.
Provide creative direction and review design deliverables, including layouts, mood boards, architectural concepts, renderings, and presentations.
Foster a collaborative, high-performing environment focused on creativity, technical excellence, and continuous improvement.
Champion innovation in retail architecture, sustainable materials, customer journeys, and experiential design.
Identify opportunities to streamline design processes, improve standards, and enhance project efficiencies.
Bachelor's or Master's degree in Architecture required. Registered Architect preferred.
10–15+ years of experience in architecture, retail design, store concept development, or related disciplines.
Proven experience leading conceptual design for premium retail, luxury, fashion, beauty, or multi-brand retail environments.
Strong portfolio demonstrating flagship store concepts, retail architecture, spatial design, and brand evolution.
Experience developing and maintaining comprehensive retail design standards and brand guidelines.
Strong understanding of architectural design, materials, fixtures, lighting, space planning, and retail customer experiences.
Proficiency in AutoCAD, Vectorworks, Revit, SketchUp, and Adobe Creative Suite.
Experience directing or reviewing high-quality 3D visualizations and architectural renderings.
Demonstrated experience leading creative teams and managing cross-functional design initiatives.
Exceptional presentation, communication, and stakeholder management skills, including experience presenting to senior leadership.
Strategic & Conceptual Thinking: Ability to translate business and brand objectives into innovative retail design solutions.
Retail Architecture & Spatial Design: Advanced expertise in creating functional, engaging, and visually compelling retail environments.
Visual Storytelling & Presentation: Strong ability to communicate design concepts through presentations, renderings, and architectural visualizations.
Creative Leadership: Ability to inspire, mentor, and guide design teams while maintaining high creative standards.
Cross-Functional Collaboration: Ability to balance creative direction with commercial objectives, operational requirements, and project budgets.
A portfolio showcasing retail concept development, flagship store design, and architectural design work is required for consideration.
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