Assistant Vice President Store Design

Rose International

New York (NY)

On-site

USD 180,000 - 235,000

Full time

17 hours ago
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Job summary

Rose International seeks an AVP, Store Design - Concepts to drive the creative vision across three brands and ensure design language consistency. This on-site role near Manhattan requires leadership of design standards, governance, flagship stores, and strategic retail initiatives, collaborating with Real Estate, Procurement, VM, Marketing, and Brand teams.

The ideal candidate will have a strong architecture/retail background, a history of premium brand concepts, and a leadership style that

Qualifications

  • Minimum 10-15 years' experience in architecture, retail design, or store concept development.
  • Proven experience developing retail concepts for premium or multi-brand retail environments.
  • Strong portfolio demonstrating flagship retail projects, concept design, and brand evolution.
  • Experience developing and maintaining retail design standards and brand guidelines.
  • Proficiency in AutoCAD, Vectorworks, Revit, SketchUp, and Adobe Creative Suite.

Responsibilities

  • Lead the conceptual evolution of retail design across the 3 brands, ensuring each maintains a distinctive yet commercially relevant identity.
  • Develop innovative retail concepts that align with evolving customer expectations, brand positioning, and business strategy.
  • Research global retail, hospitality, architecture, and lifestyle trends to continually elevate the design direction.
  • Working closely with the procurement team on sourcing materials and delivery of concepts within the budget category.
  • Own, develop, and continuously update the Design Standards Bible for all 3 brands.
  • Establish design principles, material palettes, fixture standards, spatial planning guidelines, lighting standards, graphics integration, and customer experience touchpoints.
  • Ensure design consistency across all retail formats and markets through robust governance and review processes.
  • Lead the localized element of flagship stores from initial vision through design development.
  • Develop innovative concepts for temporary stores and pop-ups.
  • Collaborate with Roll out SD team, real estate, procurement, project delivery, construction, VM, marketing, and brand teams to ensure concept integrity throughout execution.
  • Lead and mentor a Designer and 3D Visualizer, fostering creativity, collaboration, and technical excellence.
  • Review and guide design outputs including layouts, mood boards, presentations, renderings, and concept packages.
  • Build a high-performing creative team that delivers best-in-class retail environments.
  • Partner closely with Real Estate and Construction, VM, Operations, and external consultants.
  • Present design concepts and strategic recommendations to senior leadership.
  • Manage external architects, consultants, and creative agencies where required.
  • Champion innovation in retail architecture, materials, sustainability, customer journey, and experiential design.
  • Benchmark against leading international retailers and luxury brands to ensure concepts remain contemporary and competitive.
  • Identify opportunities to improve design processes, standards, and efficiencies.

Skills

Experience in architecture/retail
Portfolio of flagship retail projects
Brand guidelines development

Education

Bachelor's degree in Architecture or related field
Master's degree in Architecture or related field

Tools

AutoCAD
Vectorworks
Revit
SketchUp
Adobe Creative Suite

Job description

***Only qualified AVP – Global Retail Design & Store Concepts candidates located near Manhattan, NY, will be considered due to the position requiring an on-site presence. ***

Our client is the world's largest intimates' specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.

Required Education
  • Bachelor's Degree in Architecture or related field.
Preferred Education
  • Master's Degree in Architecture or related field.
Required Skills, Experience, & Abilities
  • Minimum 10-15 years' experience in architecture, retail design, or store concept development.
  • Proven experience developing retail concepts for premium or multi-brand retail environments.
  • Strong portfolio demonstrating flagship retail projects, concept design, and brand evolution.
  • Experience developing and maintaining retail design standards and brand guidelines.
  • Proficiency in AutoCAD, Vectorworks, Revit, SketchUp, and Adobe Creative Suite.
Desired Skills, Experience, & Abilities
  • Registered Architect preferred.
  • Experience reviewing or directing high-quality 3D visualization is preferred.
Job Overview

The Assistant Vice President (AVP), Store Design - Concepts is responsible for driving the creative vision and conceptual evolution of the company's retail environment across the 3 brands. This role serves as the custodian of each brand's design language, ensuring consistency, innovation, and excellence across all customer touchpoints.

The AVP will lead the development and governance of the Design Standards Bible, translating brand strategy into scalable retail design guidelines while continuously evolving the customer experience. The role also leads the conceptual design of flagship stores, temporary retail formats, and strategic retail initiatives, working closely with cross-functional stakeholders to deliver commercially impactful and aesthetically compelling spaces.

Responsibilities
Brand Concept Development
  • Lead the conceptual evolution of retail design across the 3 brands, ensuring each maintains a distinctive yet commercially relevant identity.
  • Develop innovative retail concepts that align with evolving customer expectations, brand positioning, and business strategy.
  • Research global retail, hospitality, architecture, and lifestyle trends to continually elevate the design direction.
  • Working closely with the procurement team on sourcing materials and delivery of concepts within the budget category
Design Standards & Governance
  • Own, develop, and continuously update the Design Standards Bible for all 3 brands.
  • Establish design principles, material palettes, fixture standards, spatial planning guidelines, lighting standards, graphics integration, and customer experience touchpoints.
  • Ensure design consistency across all retail formats and markets through robust governance and review processes.
Concept Design Leadership
  • Lead the localized element of flagship stores from initial vision through design development.
  • Develop innovative concepts for temporary stores and pop-ups
  • Collaborate with Roll out SD team, real estate, procurement, project delivery, construction, VM, marketing, and brand teams to ensure concept integrity throughout execution.
Team Leadership
  • Lead and mentor a Designer and 3D Visualizer, fostering creativity, collaboration, and technical excellence.
  • Review and guide design outputs including layouts, mood boards, presentations, renderings, and concept packages.
  • Build a high-performing creative team that delivers best-in-class retail environments.
Stakeholder Collaboration
  • Partner closely with Real Estate and Construction, VM, Operations, and external consultants.
  • Present design concepts and strategic recommendations to senior leadership.
  • Manage external architects, consultants, and creative agencies where required.
Innovation & Best Practice
  • Champion innovation in retail architecture, materials, sustainability, customer journey, and experiential design.
  • Benchmark against leading international retailers and luxury brands to ensure concepts remain contemporary and competitive.
  • Identify opportunities to improve design processes, standards, and efficiencies.
  • **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
  • **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
About Rose
  • Founded in 1993
  • Office Locations Across the U.S.
  • 150+ Clients: Corporations and Government Agencies
  • Employee Oriented Company
  • Challenging Assignments Across the U.S.
  • Continuous Professional Development
EMPLOYEE COMMENTS
  • We want you to work with us, but don't take our word for it. Take a look at this sampling of employee comments. They speak for themselves.
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