AVP of Business Development - Hospice

Gentiva; Tyler (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Gentiva is seeking an Area Vice President of Business Development to lead and inspire high-performing sales teams across multiple territories, including East Texas, Louisiana, and Arkansas. The role focuses on growing admissions, census, and revenue while strengthening referral networks.

You will design market strategies, coach regional staff, and collaborate with clinical and operational leaders to align sales with patient care goals and operational capacity.

Qualifications

• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
• Valid driver’s license and automobile liability insurance required.

Responsibilities

• Direct and coordinate sales operations across territories, including pipeline development and referrals.
• Build, coach, and mentor regional sales teams to meet admissions, census, and revenue targets.
• Lead market-specific sales strategies using data and industry trends to identify growth opportunities.
• Foster referral relationships with physicians, hospitals, SNFs, ALFs and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff.
• Collaborate with clinical and operational leaders to align sales with patient care goals.
• Monitor KPIs, funnel health, market share, and territory performance metrics.
• Represent the organization at events to elevate brand visibility.
• Ensure compliance with policies and industry regulations in all activities.

Skills

Sales leadership

Pipeline development

Referral relationships

Coaching and mentoring

Market strategy

Data analysis

KPI reporting

Networking

Compliance

Education

Bachelor’s degree in Business/Healthcare

Job description

Overview

Lead with Purpose. Grow with Strategy.

We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.

This market will include Louisiana, Arkansas, and East Texas.

What You’ll Do

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
• Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

About You

Education & Certification

• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
• Valid driver’s license and automobile liability insurance required.

Experience

• 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
• 2–4 years of sales management experience in a multi-site or multi-territory environment.
• Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.