AVP of Business Development - Hospice

Gentiva; Flint (MI); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Medical, Dental, Vision Insurance

Mileage Reimbursement or Fleet Vehicle

Paid Time Off + 7 Holidays

Wellness Programs

Education Support & Tuition Assistance

CEUs

Life & Long-Term Disability Insurance

Voluntary Benefits (Pet, Critical Illl

Ailment, Accident, LTC)

Job summary

Gentiva seeks an experienced Area Vice President of Business Development to lead sales teams across multiple territories, driving market growth and strengthening referral networks.

You will align sales with patient care goals, manage KPIs, and guide recruitment and training for regional staff to meet admissions and census targets.

Qualifications

• Bachelor's degree required in Business, Marketing or Healthcare.
• Valid driver’s license and automobile liability insurance required.
• 5+ years of direct sales experience in healthcare (home health or hospice).
• 2–4 years of sales management in multi-site or multi-territory environments.
• Proven track record of meeting or exceeding admissions and census targets.
• Experience with CRM, EMR and data tracking tools.
• HomeCare HomeBase experience preferred.

Responsibilities

• Direct and coordinate sales operations across territories, including pipeline development, referral relationships, and performance outcomes.
• Build, coach, and mentor regional sales teams to achieve growth goals for admissions, census, and revenue.
• Lead market-specific sales strategies using data and industry trends to identify growth opportunities.
• Foster and maintain referral relationships with physicians, hospitals, SNFs, ALFs, and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff with effective sales techniques.
• Collaborate with clinical and operational leaders to align sales strategies with patient care goals.
• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
• Represent the organization at events to elevate brand visibility and credibility.
• Ensure compliance with policies, regulations, and ethical standards in all activities.

Skills

Strategic thinking

Team leadership

Communication

Budgeting

Territory management

Education

Bachelor's degree in Business/Marketing/Healthcare

Valid driver's license

Tools

CRM platforms

Excel

PowerPoint

HomeCare HomeBase

EMR systems

Job description

Overview

Lead with Purpose. Grow with Strategy.

We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.

What You’ll Do

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
• Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

About You

Education & Certification

• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
• Valid driver’s license and automobile liability insurance required.

Experience

• 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
• 2–4 years of sales management experience in a multi-site or multi-territory environment.
• Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
• Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
• HomeCare HomeBase experience preferred.

Skills & Attributes

• Strategic thinker with hands‑on execution ability
• Effective team leader with strong coaching and development skills
• Excellent verbal and written communication
• Financial acumen with experience in budgeting and P&L review
• Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
• Highly organized with exceptional time and territory management

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace