Assistant Vice President for Marketing and Communications

City University of New York; New York (NY); Hybrid; USD 185,000 - 192,000; Full time

Job summary

Brooklyn College, part of the City University of New York, seeks an Assistant Vice President for Marketing and Communications to lead an integrated communications strategy that raises the College’s profile. You will direct marketing, brand management, digital and editorial initiatives, and media relations across the university community.

You will report to the Vice President for Institutional Advancement, collaborating with senior leadership to align communications with advancement goals and to

Qualifications

• Bachelor’s degree required; eight years of related experience preferred in higher education.
• Master’s degree in marketing, PR, journalism, or related field is a plus.
• Experience leading cross-functional marketing and communications teams.
• Ability to develop integrated strategies in complex organizations with diverse stakeholders.
• Proven track record in digital marketing, brand management, and media relations.
• Creative problem solver with a results-driven approach.
• Commitment to educational success for first‑generation students.

Responsibilities

• Lead development and implementation of strategic communications, marketing, and media relations for the College.
• Collaborate with Admissions to expand enrollment via branding and marketing strategies.
• Oversee the College website content and brand consistency across channels.
• Direct the College’s editorial standards and visual identity.
• Serve as spokesperson to the press and manage media coverage.
• Mentor marketing and communications staff and drive a data-driven assessment process.
• Partner with senior leadership to align communications with advancement priorities.
• Coordinate communications with faculty, students, and staff to showcase achievements.

Skills

Executive leadership

Marketing strategy

Brand management

Digital communications

Media relations

Collaboration

Crisis communications

Education

Bachelor's degree

Master's degree (plus)

Job description

Assistant Vice President for Marketing and Communications

POSITION DETAILS

Brooklyn College of the City University of New York (CUNY), invites applications for the position of Assistant Vice President for Marketing and Communications.

Reporting to the Vice President for Institutional Advancement, the Assistant Vice President for Marketing and Communications (AVP) leads an integrated communications strategy that raises the profile and public perception of Brooklyn College. The AVP works closely with the College’s senior leadership team, providing leadership and oversight to marketing, brand management, communications, and media relations across all areas of the institution. The Assistant Vice President’s functional responsibilities include marketing strategy and integration, digital and interactive communications, visual identity and editorial standards, design and creative services, and media relations to promote the College's priorities, programs, and people.

General Duties include but are not limited to:

• Lead development and implementation of strategic communications, marketing, and media relations activities for the College.
• Work in close collaboration with the Office of Admissions to oversee the creation of a dynamic, multifaceted admissions marketing strategy that expands enrollment and enhances the reputation of Brooklyn College.
• Manage the College’s website and work collaboratively with key campus stakeholders to develop and update content.
• Oversee the execution of the College’s comprehensive brand and messaging strategy and ensure consistency across the College.
• Work with the President and the Vice President for Institutional Advancement to articulate the College position on complex and sensitive issues.
• Manage an annual lineup of print and digital publications for key audiences.
• Work with the Vice President for Institutional Advancement to create high-quality engagement materials for alumni and donors, the annual fund, and fundraising campaigns; ensure that communications materials are well integrated with advancement objectives.
• Collaborate with faculty, students, and staff to foster coordinated College communications and marketing activities that promote faculty accomplishments and student achievement.
• Generate positive media coverage about Brooklyn College and serve as official spokesperson to the press.
• Manage and mentor professional marketing and communications staff to be a high-functioning and integrated unit.
• Manage a comprehensive, data-driven assessment process, using clear metrics to measure efficacy of marketing activities. Assess College-wide investments in marketing and communications, and advise the Vice President for Institutional Advancement and senior leadership on the priority deployment of resources to maximize results.
• Oversee College crisis communications plan, working closely with the Director of Campus Safety and other senior administrators.
• Maintain regular internal communications that keep students, faculty, and staff abreast of important campus news and priorities.
• Represent the College with the City University of New York on matters related to marketing and communications and coordinate with members of the chancellery on broad issues that affect the university as a whole.
• Perform other related duties as assigned by the Vice President for Institutional Advancement.

QUALIFICATIONS

• This position is in CUNY’s Executive Compensation Plan. All executive positions require a minimum of a Bachelor’s degree and eight years’ related experience, preferably in higher education.
• Master's degree in marketing, public relations, journalism, or related field a plus.
• Extensive experience in a marketing and communications leadership role, managing cross-functional teams and overseeing all aspects of marketing strategy and achieving performance results.
• Demonstrated ability to develop integrated strategies and plans in complex organizations with diverse stakeholder groups.
• Effective leader with experience managing communications teams responsible for broad range of functions, including digital marketing, brand management, websites, design, writing and editing, media relations, executive communications, and project management.
• Track record of success creating innovative marketing strategies and utilizing new technologies and approaches to advance college priorities.
• A creative problem solver and results-driven catalyst for improvement.
• A demonstrated commitment to the mission of educational success for first-generation college students.

CUNY TITLE

Assistant Vice President

COMPENSATION AND BENEFITS

$185,000 - $192,000; Salary commensurate with education and experience.

• CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development.
• We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off.
• Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

CLOSING DATE

October 5, 2026

JOB SEARCH CATEGORY

CUNY Job Posting: Executive

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Location: Brooklyn College

Job Type: Full-Time