AVP, Marketing & Brand Strategy

Essen Health Care; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Essen Health Care is seeking an experienced Assistant VP of Marketing & Communications to own the brand for Intention Health Care and Essen Clinical Partners. This senior leader will drive brand identity, positioning, and presence across channels, with end-to-end responsibility for marketing across two divisions.

The role requires 8+ years in marketing, including 3+ years in leadership, and healthcare experience. Location is New York with executive-level collaboration and hands-on execution.

Qualifications

• 8+ years of progressive marketing experience with 3+ years in a senior leadership role.
• Healthcare experience preferred: managed care, value-based care, care management, or physician-facing services.
• Proven ability to build and manage a brand across patients, providers, health plans, and community partners.
• Strong analytical capabilities to source, evaluate, and use data for strategy.
• Excellent communication to translate complex programs into clear messages.
• Experience owning marketing budgets with accountability for results.
• Collaborative, executive-level presence with hands-on work ethic.

Responsibilities

• Define and own brand strategy for Intention Health Care and Essen Clinical Partners within the Essen ecosystem.
• Lead integrated marketing plans across advertising, social, events, earned media, and digital presence for both divisions.
• Recruit, manage, and develop marketing staff; own full marketing budget across divisions.
• Define a marketing performance framework and use data to optimize resource deployment.
• Pursue thought leadership opportunities and build relationships with industry media.
• Oversee collateral and digital properties; ensure on-brand, compliant materials and content.
• Partner with cross-functional teams to ensure aligned marketing across programs and markets.

Skills

Marketing leadership

Analytics

Budget ownership

Strategic communications

Cross-functional collaboration

Job description

Essen Health Care is seeking an experienced Assistant VP of Marketing & Communications to own the brand for Intention Health Care and Essen Clinical Partners. This senior leader will drive brand identity, positioning, and presence across channels, with end-to-end responsibility for marketing across two divisions.

The role requires 8+ years in marketing, including 3+ years in leadership, and healthcare experience. Location is New York with executive-level collaboration and hands-on execution.