AVP, LOB Marketing & Strategy

01460 Continental Casualty Company; Chicago (IL); On-site; USD 150,000 - 210,000; Full time

Job summary

Continental Casualty Company is recruiting a senior marketing leader to drive Line of Business Marketing strategy, oversee Directors and Managers, and partner with executive leadership to translate underwriting and business priorities into actionable marketing plans. The role emphasizes data-driven insights, cross-functional collaboration, and enterprise storytelling.

The successful candidate will align marketing initiatives with growth objectives, manage budgets, and deliver executive-ready

Qualifications

• Proven ability to translate enterprise priorities into line-of-business marketing plans.
• Experience leading marketing Directors and Managers to deliver integrated campaigns.
• Strong executive communication and presentation skills.

Responsibilities

• Lead Line of Business Marketing and align plans with enterprise priorities.
• Oversee marketing teams to ensure coordinated, strategic campaigns.
• Develop executive-ready materials and messaging for leadership and stakeholders.
• Drive cross-sell strategies and broker growth through differentiated marketing narratives.

Skills

Executive leadership

Strategic marketing

Cross-functional collaboration

Data-driven decision making

Education

MBA or advanced marketing degree

Tools

Marketing analytics tools

Job description

You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential. CNA seeks to offer a comprehensive and competitive benefits package to our employees that helps them — and their family members — achieve their physical, financial, emotional and social wellbeing goals. For a detailed look at CNA’s benefits, check out our Candidate Guide.

Job Summary Lead CNA's Line of Business Marketing function by integrating strong, business unit-specific plans into a holistic enterprise approach that advances specialization, underwriting priorities, broker growth and cross-sell strategies to strengthen CNA’s market position and support profitable growth. Oversee Marketing Directors and Marketing Managers, ensuring their work is coordinated, strategically aligned and elevated into a cohesive enterprise story. Serve as the senior day-to-day leader for Line of Business Marketing and a key partner to the VP, Marketing & Communications by translating enterprise and Chief Underwriting Office priorities into actionable plans; using business intelligence and marketing performance insights to identify opportunities, differentiate strategies and inform priorities; aligning resources; managing trade-offs; preparing executive-ready materials and directly owning select high-priority deliverables.

Job Description: Essential Duties & Responsibilities

Business Strategy & Executive Partnership

Act as a trusted advisor to executive leadership by translating underwriting priorities, broker growth, cross-sell and specialization into integrated enterprise line of business plans tied to outcomes. Support the VP, Marketing & Communications in advancing Chief Underwriting Office priorities by developing executive-ready materials, messaging, presentations, talking points and recommendations that translate underwriting strategy into clear line of business marketing direction. Partner with underwriting executives, business unit leaders, Distribution leaders and Strategic Partnerships to define growth goals, profitability objectives, broker engagement needs, customer insights and competitive differentiation. Translate marketing performance, broker behavior and market data into a clear view of what's working, where returns are strongest, and where investment should shift. Identify enterprise opportunities, gaps and overlaps across lines of business, industries, products, commercial segments and broker relationships, and bring forward recommendations to senior leaders.

Business Messaging & Communications Planning

Lead and activate the holistic message architecture for Line of Business Marketing, ensuring business unit-specific messaging and communications plans ladder up to CNA's Brand positioning, specialization platform and cohesive enterprise story, then translating that direction into actionable plans, executive-ready materials, broker-facing stories and field enablement resources. Own the business marketing direction for Line of Business Marketing, providing context, messaging guidance and recommendations to Internal Communications, External Communications/Media/PR and other teams to support audience strategy, channel planning and execution across employee, broker, client and market-facing audiences. Develop and deliver presentations, talking points, business updates and communications materials for business leaders and the VP, Marketing & Communications tied to underwriting priorities, business strategy and market opportunities.

Cross-Sell & Growth Strategy

Own the cross-sell and specialization story, leveraging business and marketing insights to identify broker growth opportunities and produce strategies, storylines and materials that help Strategic Partnerships and Distribution teams use line of business marketing to support field engagement and growth. Show how CNA engages brokers by turning line of business strengths, specialization, cross-sell opportunities and market priorities into a differentiated value proposition for brokers, clients, distribution partners and other priority audiences. Drive innovation in Line of Business Marketing through a test-and-learn approach, using audience insights, segmentation and personalization to continually refine broker engagement and support cross-sell and growth.

Line of Business Marketing Leadership

Establish the operating model, prioritization framework, activation approach and performance expectations for the Line of Business Marketing function, owning the Line of Business campaign investment plan and budget, evaluating results, identifying overlaps or gaps, recalibrating work and aligning resources as needed. Lead annual and ongoing planning and activation across assigned lines of business, industries, products and commercial segments, ensuring individual plans ladder up to enterprise priorities, Distribution objectives, field needs, broker growth opportunities and specialization narratives. Oversee Marketing Directors and Marketing Managers responsible for business unit-specific plans, campaigns, sales tools, collateral and communications support, ensuring their work is integrated, coordinated and aligned to enterprise priorities.

Leadership & Talent Development

Lead, coach and develop a strong team of Marketing Directors and Marketing Managers, strengthening business acumen, strategic thinking, executive presence, planning discipline, prioritization and workload management. Set performance expectations and provide ongoing feedback, coaching and development support to ensure team members deliver high-quality work and grow into broader marketing leadership responsibilities.

#LI-DNI CNA utilizes AI-enabled technology during the recruiting process. For more information, please visit our careers page. CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process. To request an accommodation, please contact [e-mail]

At CNA, we are focused on success, individually and collectively. We pride ourselves on promoting a culture that challenges and engages people. We strive to connect people, departments and business areas, to function as a team, and to serve our customers and communities with professionalism and respect. Our dedication to employee engagement, continuous learning and the open exchange of ideas is the cornerstone of our business. These ideals, combined with our focus on the customer, enable us to explore new market opportunities and build on our success. Our values, culture and financial strength are what differentiates us from other employers and make CNA the place you want to work. At CNA, we are committed to advancing a culture of inclusion – one that attracts talent from all walks of life, fosters respect and collaboration, and enables all of our colleagues to do their best work. At CNA, we have a long standing commitment to the diverse communities in which we live and work. We actively make a difference for the greater good through partnerships, sustainability, initiatives, and working together for a better tomorrow. Corporate Social Responsibility is not one person, or one department, it's the entire enterprise coming together to make the world a better place.