AVP, Head of Marketing Analytics & Decision Science (Remote)

Hugh Chatham Health, Inc.; United States; Remoto; USD 137.000 - 220.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work option

Competitive compensation

Comprehensive benefits

Descrizione del lavoro

Advocate Health is seeking an enterprise analytics leader to shape how marketing decisions are made, measured and optimized across a large, complex organization. This transformational role moves analytics from reporting to diagnostic, predictive and prescriptive decision support.

You will set the enterprise strategy, build an integrated measurement ecosystem and lead a multidisciplinary team that helps senior leaders understand not only what is changing, but why it is changing, what it means and

Competenze

• Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing or related field.
• 10+ years in marketing analytics, decision science or related field with 5+ years leadership in a large org.
• Deep expertise in marketing mix modeling, attribution, incrementality, experimentation and marketing effectiveness measurement.
• Strong knowledge of statistical modeling, forecasting, predictive analytics and data science methodologies.
• Demonstrated ability to connect marketing investment to incremental business and financial outcomes.
• Strong understanding of modern marketing data architecture, data engineering and cloud data platforms.

Mansioni

• Define and execute the enterprise marketing analytics and decision science strategy from descriptive to prescriptive decision support.
• Frame business questions, measurement plans and actionable recommendations for marketing and planning.
• Build an integrated measurement framework spanning MMM, attribution, incrementality and ROI.
• Establish a rigorous test-and-learn strategy with experimental design and A/B testing.
• Develop forecasting and decision science capabilities for scenario planning and investment optimization.
• Lead data science, analytics engineering and marketing data products with Enterprise Data and Technology.
• Modernize BI and executive reporting focusing on recommendations rather than dashboards.
• Partner with Finance to link marketing activity to business outcomes.
• Lead a high-performing analytics team and foster executive-ready storytelling.

Conoscenze

Marketing analytics

Decision science

Measurement

Data science

Experimentation

MMM

Attribution

Forecasting

Power BI

SFMC/Datorama

Snowflake

Formazione

Bachelor's degree in Analytics/Data Science/Statistics/Economics/Marketing

MBA or advanced analytics degree

Strumenti

Snowflake

Power BI

Datorama

Descrizione del lavoro

Department

10103 Enterprise Corporate - Consumer Experience, Insights & Analytics

Status

Full time

Benefits Eligible

Yes

Hours Per Week

40

Schedule Details/Additional Information

Remote

Monday-Friday 8-5pm

Approved remote states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL (ONLY Midwest), IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

Pay Range

$99.75 - $159.60

Join Us in Redefining Care

At Advocate Health, we are committed to helping people live well by delivering exceptional care with compassion, innovation and expertise. We are seeking an enterprise analytics leader to shape how marketing decisions are made, measured and optimized across a large, complex organization.

About This Opportunity

This is a transformational leadership opportunity to move marketing analytics beyond reporting and toward diagnostic, predictive and prescriptive decision support. You will set the enterprise strategy, build an integrated measurement ecosystem and lead a multidisciplinary team that helps senior leaders understand not only what is changing, but why it is changing, what it means and what action to take next.

The mandate:

Embed analytics at the front end of marketing and business planning, prove incremental impact, forecast future outcomes and optimize investment using rigorous measurement, experimentation and modern decision science.

What You'll Do

• Define and execute the enterprise marketing analytics and decision science strategy, advancing the organization from descriptive reporting to diagnostic, predictive and prescriptive decision support.
• Serve as a strategic thought partner at the front end of marketing and business planning by framing business questions, hypotheses, measurement plans and actionable recommendations.
• Build an integrated measurement framework spanning marketing mix modeling (MMM), attribution, incrementality, campaign and channel effectiveness, partnerships and sponsorships, in-market testing and marketing ROI.
• Establish a rigorous test-and-learn strategy using experimental design, matched-market or geographic testing, holdouts, A/B testing and other causal measurement methods.
• Build forecasting and decision science capabilities for scenario planning, demand forecasting, investment optimization, predictive analytics and appropriate AI/ML applications.
• Lead data science, analytics engineering and marketing data-product capabilities in partnership with Enterprise Data and Technology, leveraging Snowflake as the enterprise data foundation.
• Modernize business intelligence and executive reporting through Power BI and Salesforce Marketing Cloud Intelligence/Datorama, emphasizing decisions and recommendations rather than dashboard production.
• Partner with Finance to establish credible methods for connecting marketing activity to consumer, patient, growth and financial outcomes.
• Build and lead a high-performing team across decision analytics, business intelligence, marketing measurement, decision science, data science and marketing data products.
• Create a culture of curiosity, proactive problem solving and executive-ready storytelling.

What You'll Bring

• Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, Business or a related field.
• 10+ years of progressive experience in marketing analytics, decision science, measurement, data science or a related function, including 5+ years of leadership responsibility in a large, complex organization.
• Deep expertise in marketing mix modeling, attribution, incrementality, experimentation, in-market testing and marketing effectiveness measurement.
• Strong knowledge of statistical modeling, forecasting, predictive analytics, optimization and data science methodologies.
• Demonstrated ability to connect marketing investment to incremental business and financial outcomes and establish credible approaches to marketing ROI.
• Strong understanding of modern marketing data architecture, data engineering, analytics engineering, data modeling and cloud data platforms.
• Experience with Snowflake or a comparable cloud data platform and business intelligence tools; Power BI is strongly preferred.
• Experience with Salesforce Marketing Cloud Intelligence/Datorama or a comparable marketing intelligence platform.
• Exceptional ability to translate complex analysis into clear executive-level implications, choices and recommendations.
• Strong business and financial acumen, intellectual curiosity, executive presence and cross-functional influence.
• A track record of building, transforming and developing high-performing analytics teams.

Preferred

• MBA, master's degree or another advanced degree in Analytics, Data Science, Statistics, Economics, Business or a related field.
• Experience building or transforming a mature marketing analytics and decision science function in a data-rich consumer organization.
• Experience leading marketing data science, analytics engineering or data-product capabilities with enterprise Data and Technology teams.
• Experience integrating marketing, digital, consumer and clinical or operational data for measurement and growth use cases.
• Experience applying AI/ML and emerging analytics approaches to meaningful marketing or consumer decisions.
• Healthcare experience and relevant analytics, data science, cloud platform or digital marketing certifications are beneficial but not required.

How You Will Lead

• Frame the right questions before the analysis begins.
• Balance technical rigor with speed, practicality and sound business judgment.
• Build credibility across Marketing, Finance, Data and Technology.
• Develop talent and operating models that scale beyond individual experts.
• Turn analytical complexity into a compelling, executive-ready story and a clear decision.

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.

Our Commitment To You

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance

Benefits And More

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.