AVP- Global Digital (UD, ITC, YTTP)

L'Oreal USA, Inc; El Segundo (CA); On-site; USD 147,000 - 213,000; Full time

Job summary

L'Oreal Luxe seeks a strategic AVP of Digital to drive the digital and e-commerce roadmap for Urban Decay, IT Cosmetics, and Youth To The People across a global brand portfolio.

You will lead a high-performing team, coordinate with global markets and support functions, and advance digital initiatives including AI for content and personalization to grow online sales.

Qualifications

• 8-10+ years of experience in e-commerce and digital.
• Experience in global digital/ecom landscape including China.
• Understanding of global cultural nuances for international business.
• Ability to translate competitive insights into business impact.
• Experience in retail management or conceptual development.

Responsibilities

• Lead digital and e-commerce roadmap for three brands across global markets.
• Drive global sales and profitability through digital channels.
• Oversee a high-performing team and cross-functional coordination.
• Develop and deploy 360-digital marketing strategies and campaigns.
• Implement AI-driven content, SEO, and personalization initiatives.

Skills

E-commerce & Digital

Global Market Experience

AI & SEO2GEO

Leadership

Communication

Education

Bachelor's Degree in Business/Management/Marketing

Tools

Microsoft Office

Job description

L'Oreal Luxe is seeking a strategic and high-energy AVP of Digital to lead the digital and e-commerce roadmap for a high-growth brand portfolio: Urban Decay (UD), IT Cosmetics (ITC), and Youth To The People (YTTP). This role is responsible for driving global sales, profitability, and digital innovation across three distinct brand identities-ranging from clinical skincare to high-performance makeup and sustainable, pro-grade lifestyle beauty. The AVP will oversee continued global expansion, ensuring each brand's digital expression remains authentic to its DNA while leveraging divisional synergies. You will lead a high-performing team to coordinate execution across global markets and support departments.

The AVP - Digital will be responsible for:

E-COMMERCE

• Develop and grow brand's E-commerce presence & penetration worldwide.
• Identify new business opportunities and build business cases (pure-player business, social commerce).
• Launch and ongoing development of a global brand.com and e-retailer business plan and strategy roadmap.
• Responsible for the brand.com innovation roadmap (new website features, services, and functionalities).
• Support countries with the D2C launch, and develop best practice e-retailers' content.
• Partner with global marketing to develop exclusive e-com offer, across product, service and other relevant categories.
• Partner with global marketing and creative teams to create content (video, imagery, copy, etc) to support the brand expression on all digital touchpoints.
• Set and track against global digital KPIs and digital goals, external metrics benchmarking, competitive research.
• 360-Digital Strategies: Create innovative, global 360-digital marketing strategies with content packages tailored for UD's edgy visual language, ITC's "before & after" clinical storytelling, and YTTP's eco-conscious, lifestyle-driven aesthetic.
• Strategic Campaigns: Oversee the digital roll-out of global "hallmark" campaigns (e.g., UD Naked franchise, ITC Confidence franchise, YTTP Superfood cleansers).
• Consumer Experience: Lead the implementation of the digital consumer journey, ensuring that YTTP's sustainability values, ITC's efficacy, and UD's creativity are woven into every digital touchpoint.
• Monitor digital landscape, proving timely and relevant news, trends, competitive analysis and best practices to drive new ideas for the brand.
• Market Guidance: Provide local markets with strategic guidelines and best practices to drive their local digital plans for the UD, ITC, and YTTP portfolio.
• Multi-Brand Roadmap: Work with Zone and Marketing teams to ensure all deadlines are met according to the synchronized roadmap for the three brands.
• P&L Optimization: Provide strategic guidelines to help local markets grow online sales and optimize profit performance across diverse business models.
• Strategic Representation: Serve as the lead DMI representative for Urban Decay, IT Cosmetics, and YTTP within the CDMO ecosystem, ensuring brand priorities are championed at the group level.
• Innovation Implementation: Drive the adoption of next-generation digital initiatives based on the CDMO roadmap, including SEO2GEO strategies and Generative AI for content automation and personalization.
• Network Excellence: Maintain high-touch collaborative relationships with the LUSA CDMO teams in New York and Global CDMO teams in Paris to ensure alignment and visibility.
• Best Practice Influence: Stay at the forefront of CDMO-led pilot programs; influence internal brand teams to adopt group best practices while providing feedback to CDMO to shape future enterprise tools.

Job Requirements:

• 8-10+ years' experience in e-commerce and digital
• Experience in global (and China) digital / ecom landscape
• Proven knowledge of global cultural nuances as it relates to doing business in the international marketplace
• Thorough knowledge of the competitive landscape and ability to translate findings to positively impact business
• Thorough understanding of various business models and demonstrated success in implementing new business models to boost business
• Demonstrated experience in retail management or retail conceptual development
• Strong understanding or emerging technologies (AI, SEO2GEO) and their application in a retail environment.
• Demonstrated ability to build strong collaborative business partnerships and navigate global organizations across CDMO, Zone and Local Market teams.
• Demonstrated success in developing and leading an effective and high performing team
• Entrepreneurial spirit with excellent organizational and project management skills
• Exceptional presentation, written and verbal communication skills
• Proficient in Microsoft Office
• Bachelor's Degree in Business, Management, Marketing or related field of study
• Ability to travel up to 50% based on business needs

Salary Range: 147k-213k + bonus

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [emailprotected] . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.