AVP, Corporate Communications & Brand Storytelling

Synchrony; United States; Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony is seeking an AVP of Corporate Communications to strengthen the brand through compelling content, media relations, and executive visibility. The role focuses on culture, leaders, employee programs, and the future of work, coordinating with External Affairs and leadership across U.S. hubs.

The ideal candidate brings strong storytelling instincts, sound judgment and collaboration, with 8+ years in media relations or corporate communications and willingness to travel as needed.

Qualifications

• Bachelor's Degree or higher; 8+ years in media relations/public relations/corporate comms or PR agency.
• 5+ years in media relations/public/corporate communications or PR agency.
• Track record with media/industry contacts yielding coverage.
• Excellent writing/editing and verbal communication.
• Experience creating media pitches, press materials, executive briefings, social content, thought leadership and multimedia content.
• Experience supporting executive visibility and external programs focused on culture/workplace/corporate reputation.
• Strong project management and critical thinking; able to manage multiple priorities/stakeholders.
• Sound judgment and attention to detail; flexible to shifting priorities.
• Willingness to travel for business as required.

Responsibilities

• Develop communications strategies with External Affairs, Brand, HR, Corporate Responsibility and business partners.
• Create high-impact, engaging content including social-first stories, pitches, press materials, feature stories and executive materials.
• Identify positive stories about culture, leaders, employee programs and future-of-work initiatives.
• Build relationships with media, workplace, HR, trade and regional outlets; act as a contact for opportunities.
• Engage leaders to elevate the company's profile via media, thought leadership, social content, events and bylined articles.
• Prepare senior leaders for interviews and external events with messaging and talking points.
• Track editorial calendars, speaking opportunities, thought leadership programs and awards.
• Lead external communications across U.S. hubs and employee markets with locally relevant stories.
• Monitor media coverage and trends; translate insights into new story ideas.
• Coordinate projects, agencies, budgets, approvals and deadlines; assist on broader priorities.

Skills

Media relations

Public relations

Corporate communications

Storytelling

Writing/editing

Project management

Travel flexibility

Education

Bachelor's degree or equivalent

High School Diploma / GED with 8+ years experience

Job description

Synchrony is seeking an AVP of Corporate Communications to strengthen the brand through compelling content, media relations, and executive visibility. The role focuses on culture, leaders, employee programs, and the future of work, coordinating with External Affairs and leadership across U.S. hubs.

The ideal candidate brings strong storytelling instincts, sound judgment and collaboration, with 8+ years in media relations or corporate communications and willingness to travel as needed.