AVP, Corporate Communications & Brand Storytelling

Synchrony Financial; Stamford (CT); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony Financial is seeking an Assistant Vice President of Corporate Communications to strengthen the brand by telling compelling stories about culture, leadership, and workplace programs. The AVP will lead external communications, executive thought leadership, and social-first initiatives across U.S.

hubs and employee markets, reporting to the Vice President of Corporate Communications. The role requires superb storytelling, media relations, and strategic communications skills, with a proven

Qualifications

• Bachelor's Degree or in lieu of a Bachelor's Degree, a High School Diploma / GED
• 8+ years of experience in media relations, public relations, corporate communications or a PR agency
• 5+ years of experience in media relations, public relations, corporate communications or a PR agency
• A track record of working with media and industry contacts to earn meaningful coverage.
• Excellent writing, editing and verbal communications skills, with a knack for making stories clear and engaging.
• Experience creating media pitches, press materials, executive briefings, social content, thought leadership and multimedia content.
• Experience supporting executive visibility and external programs focused on culture, the workplace or corporate reputation.
• Strong project management and critical thinking skills, with the ability to manage multiple priorities and stakeholders.
• Sound judgment, close attention to detail and the flexibility to adjust when priorities shift.

Responsibilities

• Work with External Affairs, Brand, Human Resources, Corporate Responsibility and business partners to build communications strategies that support company priorities and strengthen Synchrony’s brand reputation.
• Create high-impact, engaging content, including social-first stories, media pitches, press materials, feature stories, executive materials, award submissions and multimedia assets.
• Find and place positive stories about Synchrony’s culture, leaders, employee programs, workplace practices and approach to the future of work.
• Build strong relationships with business, workplace, human resources, trade and regional media, and serve as a contact for select opportunities.
• Engage HR and other Synchrony leaders to elevate the company’s profile through media, thought leadership, social content, events, podcasts, awards and bylined articles.
• Prepare senior leaders for interviews and external events with clear messaging, talking points, briefing documents and FAQs.
• Track and manage editorial calendars, speaking opportunities, thought leadership programs and corporate awards tied to talent, leadership and culture.
• Lead external communications across Synchrony’s U.S. hubs and employee markets, developing locally relevant stories to pitch to regional press and blogs.
• Stay on top of media coverage, workplace conversations, competitor activity and emerging trends, and turn those insights into fresh story ideas.
• Keep projects, agencies, budgets, approvals and deadlines moving, and jump in on broader External Affairs and Corporate Communications priorities when needed.

Skills

Storytelling

Media relations

Public relations

Strategic communications

Executive communications

Writing & editing

Thought leadership

Relationship building

Education

Bachelor's Degree

High School Diploma / GED

Job description

Synchrony Financial is seeking an Assistant Vice President of Corporate Communications to strengthen the brand by telling compelling stories about culture, leadership, and workplace programs. The AVP will lead external communications, executive thought leadership, and social-first initiatives across U.S.

hubs and employee markets, reporting to the Vice President of Corporate Communications. The role requires superb storytelling, media relations, and strategic communications skills, with a proven