Aviation Product Marketing Manager: Growth & Strategy

Smiths Detection Group; Baltimore (MD); On-site; USD 140,000 - 190,000; Full time

Job summary

Smith Detection Inc. seeks a Product Marketing Manager (Aviation) to own the Americas Aviation business strategy, P&L performance and long-term growth.

The role leads portfolio strategy, innovation, commercialization and cross-functional execution with Marketing, Sales, Finance, Legal, Supply Chain and R&D to drive profitable outcomes. You will partner with global teams to deliver sustainable growth, strengthen brand equity and capture margin share gains in a dynamic aviation market, requiring

Qualifications

• University degree in business, science or engineering or equivalent experience.
• Minimum of 8 years of product management experience, preferably in Aviation or other technical industries, experience with products sold into Federal agencies.
• Demonstrated skills in P&L management, product life cycle management, business planning and go-to-market strategies.
• Sound understanding of marketing and product development concepts; basic understanding of sales, finance and supply chain.
• Understanding of industry sector and competitive environment.
• Strong written and verbal communication and diplomacy to influence others; strong relationships with sales, customers and agencies.
• Financial savvy with ability to manage costs and resource allocations across business segments.

Responsibilities

• Own full P&L accountability for Americas Aviation business, delivering annual revenue, profit and share sufficiency through disciplined financial and portfolio management.
• Lead development of a comprehensive, annual strategic plan for presentation and alignment to Americas leadership team, identifying pillars for growth and gain buy-in from cross-functional and global partners.
• Drive portfolio strategy and lifecycle management, including innovation pipeline development, portfolio optimization, pricing strategy and disciplined resource allocation to maximize return on investment.
• Lead end-to-end commercialization, from business case development and customer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
• Analyze competitive activity, customer/end-user insights and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
• Partner closely with sales, technology and global marketing to develop customer-ready sell stories and innovation launch plans.
• Collaborate with demand planning and supply chain to deliver accurate volume forecasts.
• Partner with Global Marketing Communications on brand standards and positioning to ensure consistency and effectiveness.
• Lead and influence cross-functional teams, providing clear direction, resolving trade-offs and ensuring accountability across complex initiatives.
• Closely monitor and analyze sales volume, market share, competition, industry sector news and regulatory updates to provide actionable insights and recommendation for improvement.

Skills

P&L management

Product lifecycle management

Business planning

Go-to-market strategies

Marketing concepts

Communication skills

Diplomacy

Cross-functional collaboration

Financial acumen

Education

Bachelor's degree or equivalent

Job description

Smith Detection Inc. seeks a Product Marketing Manager (Aviation) to own the Americas Aviation business strategy, P&L performance and long-term growth.

The role leads portfolio strategy, innovation, commercialization and cross-functional execution with Marketing, Sales, Finance, Legal, Supply Chain and R&D to drive profitable outcomes. You will partner with global teams to deliver sustainable growth, strengthen brand equity and capture margin share gains in a dynamic aviation market, requiring