Aviation Marketing and Development Manager

San Francisco International Airport; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

The San Francisco International Airport (SFO) is seeking an Aviation Marketing and Development Manager to lead route development strategies, oversee data analysis and airline forecasting, and evaluate new market opportunities. You will manage airline relationships and monitor competitive threats to grow incumbent air service.

You will supervise a research analyst, coordinate market intelligence at conferences, support international marketing campaigns, monitor expenditures, and contribute to

Qualifications

• Bachelor’s degree from an accredited college or university.
• Four (4) years of professional-level experience in airline route development, aviation analysis, aviation marketing, or tourism marketing.
• Possession of a valid California driver’s license.
• Education Substitution: Qualifying experience may be substituted for the education requirement on a year-for-year basis for up to two (2) years.

Responsibilities

• Lead route development strategies and airline forecasting.
• Manage relationships with incumbent airlines through regular meetings.
• Supervise and mentor staff and consultants supporting departmental operations.
• Coordinate market intelligence at industry conferences and events.
• Oversee annual budget preparation and implementation for the AMAD unit.

Skills

Staff supervision

Aviation forecasting

Budgeting

Financial reporting

Cost containment

Education

Bachelor's degree

Job description

The San Francisco International Airport (SFO) is hiring an Aviation Marketing and Development Manager. In this role, you’ll lead route development strategies, oversee technical data analysis and airline forecasting, and evaluate new market opportunities. You’ll manage airline relationships through regular meetings, identify competitive threats, and recommend programs to retain and grow incumbent air service.

You’ll also supervise and mentor a research analyst, coordinate market intelligence at industry conferences, and support international marketing campaigns. Additional responsibilities include monitoring expenditures, contributing to monthly financial reporting, providing early insights on potential cost issues to leadership, and helping refine operational procedures within the Aviation Marketing & Development unit.

If you excel at data driven strategy, relationship building, and navigating a dynamic aviation landscape, this role offers an exciting opportunity to influence SFO’s future.

You are excited about this position because you will:

• Manage airline route development strategies with a focus on increasing airport revenues by securing new destinations and airlines; work closely with airline executive management teams to develop and promote international traffic growth; prepare route business cases to promote the expansion of air traffic at SFO; direct projects and technical data analysis for airline forecasts.
• Create and maintain relationships with SFO’s 50+ incumbent airlines; participate in frequent airline meetings, events, conferences, on-site tours, and events which include both international and domestic travel.
• Supervise, mentor, train, and evaluate staff; oversee and monitor the work of consultants and contractors supporting departmental operations.
• Organize and prepare monthly aviation development reports for both internal and external users and respond to internal aviation data requests.
• Oversee SFO’s annual Air Carrier Incentive Program (ACIP) and manage airline applications to the program.
• Work with other managers and staff to evaluate and implement goals, policies and procedures of the division; work closely with other divisions and departments to implement SFO’s slot optimization policy; serve as the AMAD liaison to internal divisions, as well as external stakeholders like TSA and CBP.
• Manage budget preparation and implementation for the AMAD unit; provide executive management advance notification and potential solutions to cost overruns.
• Work closely with airlines on international marketing initiatives and assist in managing SFO’s relationships with Destination Marketing Organization partners and international agencies to create impactful and measurable campaigns.
• Serve as a guest experience champion by hosting visiting delegations from international airlines, as well as media and travel trade guests from abroad. Duties include coordinating visits with other SFO divisions and helping plan airline special events such as anniversaries and inaugural celebrations.
• Perform other functions outlined in the 0923 Manager II job classification.

How to qualify

Minimum Qualifications:

1. Education: Possession of a bachelor’s degree from an accredited college or university;

AND

2. Experience: Four (4) years of professional-level experience in airline route development, aviation analysis, aviation marketing, or tourism marketing.

AND

3. License and Certification: Possession of a valid California driver’s license.

Education Substitution: Qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. (One year of work experience is equal to 30 semester or 45 quarter units).

Desirable Qualifications

• Two (2) years of experience supervising staff performing airline route development, aviation analysis or marketing.
• Experience in aviation forecasting, budget preparation, implementation and monitoring.
• Experience in financial reporting and providing solutions to cost overruns.