Automotive Social Media Manager

Lou Bachrodt Chevrolet Pompano

Pompano Beach (FL)

On-site

USD 42,000 - 60,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Training & growth opportunities

Family-owned culture

Job summary

Lou Bachrodt Chevrolet Pompano in South Florida is seeking a Creative Social Media Coordinator to elevate our online presence and engage automotive audiences. You will craft engaging content across Facebook, Instagram, TikTok, YouTube, and other platforms, highlight vehicles, promotions, and financing offers, and respond to customers to nurture leads.

Ideal candidates are creative, tech-savvy, and comfortable on camera, with strong photography and video skills.

Qualifications

Experience in social media, digital marketing, or related field preferred.
Strong knowledge of Facebook, Instagram, TikTok, YouTube, and other major platforms.
Excellent written and verbal communication skills.
Comfortable appearing on camera or interacting with customers and dealership staff.
Strong photography and video-content skills.
Ability to use social media scheduling, editing, and analytics tools.

Responsibilities

Manage the dealership’s Facebook, Instagram, TikTok, YouTube, and other social media accounts.
Create engaging photos, videos, Reels, Stories, and promotional posts featuring new and pre-owned vehicles.
Highlight vehicle features, pricing, incentives, financing offers, trade-in opportunities, and dealership promotions.
Respond promptly and professionally to comments, messages, reviews, and customer inquiries.
Generate and nurture sales leads through social media.
Coordinate with sales staff to promote inventory and special offers.
Film vehicle walkarounds, customer deliveries, employee spotlights, testimonials, and dealership events.
Develop creative campaigns designed to increase engagement, showroom traffic, website visits, and vehicle sales.
Monitor social media trends and identify opportunities to create relevant automotive content.
Maintain a consistent dealership brand voice and professional image across all platforms.
Monitor social media performance and provide regular reports on engagement, leads, reach, and conversions.
Assist with paid social media advertising campaigns when needed.
Protect customer privacy and follow dealership policies regarding photography, video, advertising, and communications.