Automotive Marketing Manager - Content & Social Media

Scranton-Chevrolet-of-Norwic

Laurel Hill (CT)

On-site

USD 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

401(k)

Paid time off

Employee discounts

Professional development

Job summary

Scranton Chevrolet of Norwich in Norwich, CT is seeking an Automotive Marketing Manager to own video content and social media storytelling that drives customer engagement and showroom visits. You will plan, shoot, edit, and publish features, owner stories, and employee spotlights across Instagram, Facebook, YouTube, TikTok, and more, pairing creative ideas with data-driven results.

A strong portfolio of automotive campaigns and fluency with editing tools are required, with room to experiment and

Qualifications

Experience in marketing, social media, digital content, video production, advertising, or a related field.
Strong video editing skills with examples of content you’ve produced.
Ability to develop video concepts, scripts, hooks, captions, and calls to action.
Experience creating and publishing content for major social platforms.
Comfort shooting content on-site and collaborating with employees and leadership.
Strong organization, communication, and follow-through.
A portfolio or links to videos, social content, or campaigns you’ve produced.

Responsibilities

Plan, shoot, edit, and publish content such as vehicle features, walkarounds, and owner stories.
Write scripts, hooks, captions, and calls to action that engage viewers.
Plan and manage content across Instagram, Facebook, YouTube, TikTok, and other platforms.
Track video performance, engagement, website traffic, leads, and other metrics to improve campaigns.