Automotive Business Development Manager

Scranton-Chevrolet-of-Norwic; Laurel Hill (CT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

401(k)

Paid time off

Employee discounts

Professional development

Job summary

Scranton Chevrolet of Norwich in Norwich, CT is seeking an Automotive Marketing Manager to own video content and social media storytelling that drives customer engagement and showroom visits. You will plan, shoot, edit, and publish features, owner stories, and employee spotlights across Instagram, Facebook, YouTube, TikTok, and more, pairing creative ideas with data-driven results.

A strong portfolio of automotive campaigns and fluency with editing tools are required, with room to experiment and

Qualifications

• Experience in marketing, social media, digital content, video production, advertising, or a related field.
• Strong video editing skills with examples of content you’ve produced.
• Ability to develop video concepts, scripts, hooks, captions, and calls to action.
• Experience creating and publishing content for major social platforms.
• Comfort shooting content on-site and collaborating with employees and leadership.
• Strong organization, communication, and follow-through.
• A portfolio or links to videos, social content, or campaigns you’ve produced.

Responsibilities

• Plan, shoot, edit, and publish content such as vehicle features, walkarounds, and owner stories.
• Write scripts, hooks, captions, and calls to action that engage viewers.
• Plan and manage content across Instagram, Facebook, YouTube, TikTok, and other platforms.
• Track video performance, engagement, website traffic, leads, and other metrics to improve campaigns.

Skills

Video editing

Content creation

Script writing

Social media marketing

On-site shooting

Organization & follow-through

Tools

Adobe Creative Suite

Premiere Pro

Final Cut Pro

CapCut

Canva

Job description

Automotive Marketing Manager – Digital Content & Social Media

Scranton Chevrolet of Norwich | Norwich, CT
Full-Time | On-Site | Interviewing and Hiring Now

Create Content That Brings Customers Through the Door

Scranton Chevrolet of Norwich is looking for a creative, hands‑on Automotive Marketing Manager who can turn vehicles, people, and everyday dealership moments into content customers want to watch.

This role is for someone who can spot a story on the showroom floor, write a compelling hook, shoot and edit the video, choose the right music, publish it, and learn from the results. You’ll have room to bring your ideas to life and make a visible impact on our Norwich dealership.

A Norwich Dealership Backed by a Connecticut Family Legacy

Scranton Chevrolet of Norwich serves customers shopping for Chevrolet and pre‑owned vehicles in southeastern Connecticut. We’re part of the Scranton family of dealerships, alongside Scranton Motors in Vernon.

The family’s automotive legacy began in 1952 and continues today under its third generation of leadership. That history gives us deep roots in Connecticut. At Norwich, you’ll help introduce that legacy to new customers while showing them the people and personality behind this dealership.

What You’ll Own

Video and Creative Content

Video will be a major part of your work. You’ll plan, shoot, edit, and publish content such as:

• Chevrolet and pre‑owned vehicle features and walkarounds
• Short‑form videos, Reels, and YouTube Shorts
• Customer delivery moments and ownership stories
• Salesperson and employee spotlights
• Behind‑the‑scenes dealership content
• Promotions, events, and community involvement
• Service and vehicle ownership tips
• New concepts you identify and develop

You should be comfortable using editing, pacing, captions, graphics, sound effects, and music to turn raw footage into content that holds attention and fits the platform.

Stories That Lead to Action

You’ll write scripts, opening hooks, captions, and calls to action that give customers a reason to keep watching and take the next step. You’ll work closely with the Norwich sales and leadership teams to find stories worth telling and help employees feel confident on camera.

Social Media and Audience Growth

You’ll plan and manage content across relevant channels, including Instagram, Facebook, YouTube, TikTok, and other platforms that reach our customers. You’ll build a content calendar, adapt creative work for each platform, follow emerging trends, and test new ideas.

Your goal is to reach people who are likely to shop with or service their vehicle at Scranton Chevrolet of Norwich—whether they’re looking for a Chevrolet truck or SUV, considering a pre‑owned vehicle, or getting to know our dealership for the first time.

Results You Can Learn From

You’ll track video performance, engagement, website traffic, inquiries, leads, and other available measures of customer interest. You’ll use those results to improve the next campaign and help the team understand which ideas are creating real opportunities.

What We’re Looking For

Required:

• Experience in marketing, social media, digital content, video production, advertising, or a related field
• Strong video editing skills and examples of content you’ve created
• Ability to develop video concepts, scripts, hooks, captions, and calls to action
• Experience creating and publishing content for major social platforms
• Comfort shooting content on‑site and collaborating with employees and leadership
• Strong organization, communication, and follow‑through
• A portfolio or links to videos, social content, or campaigns you’ve produced

Huge plus:

• Fluency in Spanish and/or Chinese, including Mandarin or Cantonese
• Experience creating or adapting marketing content for multilingual audiences
• Automotive or dealership marketing experience
• Familiarity with Chevrolet or other General Motors brands
• Photography, videography, or on‑camera experience
• Experience with Adobe Creative Suite, Premiere Pro, Final Cut Pro, CapCut, Canva, or similar tools
• Experience with paid social advertising, analytics, and lead generation

Why Join Scranton Chevrolet of Norwich?

You’ll have the chance to shape how our Norwich dealership shows up online and in the community. You’ll work directly with the people whose stories you’re telling, bring ideas to leadership, and see the results of your work close to home.

We offer competitive compensation, medical, dental, and vision insurance, a 401(k), paid time off, employee discounts, professional development, and opportunities for career growth within the Scranton family of dealerships.