Automotive Marketing & CRM Specialist

Ilderton Dodge, Jeep, Chrysler, Ram; High Point (NC); On-site; USD 50,000 - 62,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off and holiday pay

401(k) retirement plan

Career growth opportunities

Job summary

Ilderton Auto in High Point, NC seeks a Marketing Administrator to execute dealership marketing strategies, manage digital platforms, and support sales initiatives. The role includes CRM oversight, vendor coordination, website updates, social media, and targeted campaigns.

Strong analytical, creative, and multitasking skills are essential for success. The position is full-time in the automotive industry with competitive benefits.

Qualifications

• High school diploma or GED required.
• Marketing, administration, or related field experience preferred.
• Experience with CRM platforms, digital marketing, or social media management preferred.
• Strong organizational and time management skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook).
• Strong analytical ability to prepare reports and communicate findings.
• Attention to detail and accuracy in work.

Responsibilities

• Execute marketing strategies established by the dealership's sales leadership team.
• Coordinate communication between the dealership and third-party marketing vendors.
• Collaborate with Sales Management to evaluate vendor performance and marketing effectiveness.
• Prepare and distribute monthly reports to leadership regarding vendor performance, lead generation, and return on investment.
• Manage and maintain the dealership's CRM and Podium platforms.
• Monitor CRM performance and notify the General Manager of concerns, including decreased lead volume, appointment ratios, and closing ratios.
• Create and manage CRM follow-up campaigns and customized marketing campaigns targeting specific customer groups.
• Recommend monthly promotions and special offers based on current Stellantis incentives and manufacturer programs.
• Monitor and maintain the dealership's website to ensure accuracy, functionality, and timely updates to vehicle images and inventory information.
• Update website disclosures, DISCLAIMERS, and promotional information as needed.
• Manage dealership social media accounts, ensuring consistent engagement and posting at least once per week.
• Conduct monthly one-on-one meetings with sales associates to review CRM usage, address training needs, and improve system effectiveness.
• Develop and produce marketing materials to support dealership promotions, campaigns, and sales initiatives.
• Analyze website performance, lead generation trends, and marketing campaign results to identify opportunities for improvement.
• Maintain effective communication with management, sales associates, and outside vendors regarding marketing initiatives and performance.
• Perform other duties as assigned.

Skills

Marketing strategy execution

Digital marketing

CRM systems

Vendor management

Analytics

Social media management

Website maintenance

Campaign development

Education

High school diploma or GED

Tools

CRM platforms

Podium

Job description

Ilderton Auto in High Point, NC seeks a Marketing Administrator to execute dealership marketing strategies, manage digital platforms, and support sales initiatives. The role includes CRM oversight, vendor coordination, website updates, social media, and targeted campaigns.

Strong analytical, creative, and multitasking skills are essential for success. The position is full-time in the automotive industry with competitive benefits.