Automotive General Sales Manager (GSM) – Luxury Dealership

Elite Recruiting Services; Edison (NJ); On-site; USD 158,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid vacation and holidays

Ongoing professional development and领导

Leadership training

Opportunity to lead a luxury brand

Job summary

Bell Audi in Edison, New Jersey, is seeking an accomplished Automotive General Sales Manager (GSM) to lead our New and Pre-Owned Sales departments within a luxury brand environment. You will drive volume, profitability, and a high-performing team while ensuring an exceptional customer experience.

The ideal candidate has senior leadership experience in a luxury dealership, strong desking and negotiation skills, and a hands-on approach to achieving dealer objectives.

Qualifications

• Minimum 5 years of automotive sales management experience.
• Proven success managing New and Pre-Owned Sales operations.
• Desking, deal structuring, negotiations and closing expertise.
• Strong understanding of dealership financial statements and KPIs.
• Proven ability to recruit, develop and lead management and sales teams.

Responsibilities

• Lead and oversee all New and Pre-Owned Vehicle Sales operations.
• Drive retail sales volume, gross profitability, and overall dealership performance.
• Establish aggressive but achievable sales objectives and hold teams accountable.
• Lead daily sales meetings, performance reviews, and strategy sessions.
• Maintain hands-on presence on showroom floor for desking and closing opportunities.
• Develop strategies to increase market share, retention, and profitability.
• Deliver an exceptional luxury customer purchasing experience.
• Oversee inventory strategies, pricing, aging, and turn.
• Monitor market conditions and adjust pricing to maximize opportunities.
• Recruit, train, and retain high-performing sales managers and staff.
• Collaborate with Finance, Service, BDC, and Marketing to maximize opportunities.

Skills

Automotive sales management

New and Pre-Owned sales operations

Desking & negotiations

Leadership & team development

Dealership profitability

Job description

Automotive General Sales Manager (GSM) – Luxury Dealership

Edison, United States | Posted on 10/26/2026

NOW HIRING: AUTOMOTIVE GENERAL SALES MANAGER (GSM)

BELL AUDI | EDISON, NEW JERSEY

$175,000+ PER YEAR | BASE SALARY + PERFORMANCE INCENTIVES

LUXURY AUTOMOTIVE EXPERIENCE STRONGLY PREFERRED

PREVIOUS AUTOMOTIVE GENERAL SALES MANAGER EXPERIENCE REQUIRED

LUXURY AUTOMOTIVE LEADERS — YOUR NEXT OPPORTUNITY STARTS HERE!

Are you a proven General Sales Manager who knows how to lead a luxury dealership, maximize profitability, develop top-performing teams, and deliver an exceptional customer experience?

Bell Audi in Edison, New Jersey, is searching for an accomplished, results-driven Automotive General Sales Manager (GSM) to lead our New and Pre-Owned Sales Departments.

We are looking for more than someone who can manage a sales floor.

WE WANT A LEADER. A STRATEGIST. A PRODUCER.

Someone who understands the expectations of luxury automotive clientele, knows how to build a culture of accountability, and has a proven ability to drive volume without sacrificing gross profit, customer satisfaction, or operational excellence.

The ideal candidate is a hands-on automotive executive who can effectively lead managers, desk deals, manage inventory, develop sales professionals, and consistently deliver strong financial results.

This is NOT an entry-level management opportunity.

We are seeking an experienced GSM with a demonstrated record of success in automotive dealership leadership. Previous Audi, Porsche, Mercedes-Benz, BMW, Lexus, or other luxury automotive dealership experience is highly desirable.

If you're an established General Sales Manager who thrives in a competitive, performance-driven luxury dealership environment, we want to hear from you!

COMPENSATION & BENEFITS

$175,000+ ANNUAL EARNING POTENTIAL

Competitive base salary plus performance-based incentives

Medical, dental, and vision insurance

401(k) with company match

Paid vacation and holidays

Ongoing professional development and leadership training

Opportunity to lead a respected luxury automotive dealership

Compensation will be based on experience, leadership qualifications, and proven dealership performance.

WHAT YOU'LL BE RESPONSIBLE FOR

SALES LEADERSHIP & DEALERSHIP PERFORMANCE

Lead and oversee all New and Pre-Owned Vehicle Sales operations.

Drive retail sales volume, front-end and back-end gross profitability, and overall dealership performance.

Establish aggressive but achievable sales objectives and hold management teams accountable for results.

Lead daily sales meetings, performance reviews, and management strategy sessions.

Maintain a hands-on presence on the showroom floor, assisting with desking, negotiations, and closing opportunities.

Develop and execute strategies to increase market share, customer retention, and dealership profitability.

LUXURY CUSTOMER EXPERIENCE & BRAND STANDARDS

Deliver an exceptional, personalized luxury automotive purchasing experience.

Maintain high standards of professionalism, presentation, and customer engagement.

Ensure sales processes align with Audi brand expectations and manufacturer guidelines.

Build long-term customer relationships that generate repeat and referral business.

Drive customer satisfaction, CSI performance, and overall brand loyalty.

Oversee new and pre-owned inventory strategies, pricing, aging, and turn.

Monitor market conditions and competitive pricing to maximize sales opportunities.

Manage vehicle acquisition, appraisals, trade values, and inventory profitability.

Analyze dealership financial statements, sales reports, gross profit, and operational KPIs.

Identify opportunities to improve inventory efficiency, expense management, and departmental profitability.

TEAM DEVELOPMENT & ACCOUNTABILITY

Recruit, train, coach, and retain high-performing sales managers and sales professionals.

Establish clear expectations, measurable goals, and consistent accountability.

Develop future dealership leaders through mentorship and performance coaching.

Maintain a positive, professional, results-oriented culture.

Work closely with Finance, Service, BDC, and Marketing leadership to maximize dealership opportunities.

Ensure CRM utilization, lead management, follow-up processes, and showroom activities meet dealership standards.

WHAT WE'RE LOOKING FOR

REQUIRED QUALIFICATIONS

Minimum 5 years of automotive sales management experience.

Proven success managing New and Pre-Owned Sales operations.

Demonstrated ability to drive sales volume while maintaining strong gross profitability.

Extensive experience with desking, deal structuring, negotiations, and closing.

Strong understanding of dealership financial statements, inventory management, and operational KPIs.

Proven ability to recruit, develop, and lead successful management and sales teams.

Strong CRM knowledge and ability to enforce sales processes and accountability.

Exceptional communication, leadership, and problem-solving skills.

Valid driver's license and acceptable driving record.

HIGHLY PREFERRED

Previous leadership experience with a luxury automotive dealership.

Audi, Porsche, Mercedes-Benz, BMW, Lexus, or comparable luxury brand experience.

Experience leading a high-volume, high-performing dealership sales operation.

Strong understanding of luxury customer expectations and manufacturer performance standards.

Proven success improving dealership profitability, CSI, inventory turn, and market share.

Ability to balance aggressive sales performance with a premium customer experience.

WHY BELL AUDI?

LEAD A LUXURY BRAND. BUILD A WINNING TEAM. DRIVE RESULTS.

Bell Audi is committed to providing an exceptional automotive experience for our customers while creating an environment where experienced leaders can thrive.

We believe successful dealerships are built through strong leadership, talented teams, operational discipline, and an unwavering commitment to customer satisfaction.

As our General Sales Manager, you'll have the opportunity to make a meaningful impact on dealership performance, develop your team, and help shape the continued success of our sales organization.

We're looking for a leader who takes ownership, leads by example, and understands what it takes to succeed in the competitive luxury automotive market.

Bell Audi is an Equal Opportunity Employer.