Automation Sales Specialist - End User

Sonepar Canada, Inc.; Tulsa (OK); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Paid parental leave

401(k) retirement savings with company match

Professional and personal development programs

Opportunity to become a shareholder

Employer-paid short- and long-term disability

Employer-paid life insurance for spouse and dependents

Robust wellness program

Gym reimbursement

Employee Assistance Program (EAP)

Job summary

Sonepar Canada, Inc. is looking for an Automation Sales Specialist in Tulsa, OK. This role involves building relationships with industrial End Users and leading the sales process for automation solutions.

The ideal candidate should possess a Bachelor’s degree in engineering or a related field, along with over 5 years of experience in industrial automation sales. Strong consultative selling and relationship management skills are essential, as well as a solid understanding of automation systems.

We offer paid time off, a 401(k) with company match, and various professional development programs.

Qualifications

• 5+ years in industrial automation sales or related roles.
• Knowledge of industrial automation systems and control architecture.
• Understanding of modernization strategies and automation platforms.

Responsibilities

• Build and grow relationships with industrial End Users.
• Lead the sales process aligning customer challenges with solutions.
• Identify and qualify automation opportunities across stakeholders.
• Collaborate with sales representatives to support End User accounts.
• Stay informed on industrial trends and customer challenges.

Skills

Consultative selling

Relationship management

Communication skills

Technical knowledge of automation systems

Education

Bachelor’s degree in engineering or related field

Job description

Position

Automation Sales Specialist – End User

Location

Tulsa, OK

Responsibilities

• Build and grow relationships with industrial End Users by identifying automation opportunities tied to modernization, reliability improvement, and operational efficiency.
• Lead the sales process by aligning customer challenges with industrial automation solutions including PLCs, HMIs, drives, motion, safety, and industrial networking.
• Identify, qualify, and advance automation opportunities across engineering, operations, maintenance, and capital project stakeholders.
• Collaborate with existing sales representatives to support established End User accounts by delivering automation expertise, assisting with opportunity development, and identifying growth opportunities while maintaining alignment with existing account ownership.
• Stay informed on industrial trends, customer operational challenges, and competitive alternatives to strengthen solution relevance and value messaging.

Qualifications

• Education: Bachelor’s degree in engineering, Business, or related field (or equivalent relevant experience).
• Experience: 5+ years in industrial automation sales, technical sales, or related industrial roles. Experience working with plant engineering, operations, maintenance, or capital projects preferred.
• Technical Knowledge: Working knowledge of industrial automation systems and control architecture. Understanding of modernization strategies and competitive automation platforms.
• Professional Skills: Strong consultative selling and relationship management capabilities with the ability to manage multiple opportunities across varied stakeholders. Clear communication and presentation skills.

Note

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer.

What We Offer You

• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, contact 843-745-2420 or email [e-mail].

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, contact 843-745-2420 or email [e-mail].