Automation Sales Specialist - End User

Sonepar Canada, Inc.; Deer Park (TX); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Paid time off

401(k) retirement with company match

Professional development programs

Job summary

Sonepar Canada, Inc. is seeking an Automation Sales Specialist in Deer Park, Texas, committed to developing strong customer relationships and providing innovative automation solutions. The ideal candidate will possess over 5 years of experience in industrial automation sales, enabling them to effectively identify and qualify automation opportunities.

This role requires a Bachelor's degree in engineering or a related field, with a focus on solution-based selling and consulting. Competitive benefits and opportunities for growth and development are integral parts of the offer.

Qualifications

• 5+ years in industrial automation sales preferred.
• Experience with plant engineering or maintenance is a plus.
• Strong working knowledge of control architecture required.

Responsibilities

• Develop relationships with industrial End Users.
• Lead solution-based selling aligned with customer needs.
• Identify and qualify automation opportunities across stakeholders.
• Collaborate with sales representatives to support accounts.
• Stay informed on industry trends and market insights.

Skills

Consultative selling

Relationship management

Clear communication

Presentation skills

Education

Bachelor’s degree in engineering or related field

Tools

Industrial automation systems

Job description

There’s a Place for You at Crawford Electric Supply

There’s a Place for You at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Position

Automation Sales Specialist – End User

About Crawford

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

Adapt: Effectively embrace new situation and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

Responsibilities

• End User Account Development: Build and grow relationships with industrial End Users by identifying automation opportunities tied to modernization, reliability improvement, and operational efficiency.
• Solution‑Based Selling: Lead the sales process by aligning customer challenges with industrial automation solutions including PLCs, HMIs, drives, motion, safety, and industrial networking.
• Opportunity Identification & Qualification: Identify, qualify, and advance automation opportunities across engineering, operations, maintenance, and capital project stakeholders.
• Sales Team Partnership & Account Support: Collaborate with existing sales representatives to support established End User accounts by delivering automation expertise, assisting with opportunity development, and identifying growth opportunities while maintaining alignment with existing account ownership.
• Customer & Market Insight: Stay informed on industrial trends, customer operational challenges, and competitive alternatives to strengthen solution relevance and value messaging.

Qualifications

• Education: Bachelor’s degree in engineering, Business, or related field (or equivalent relevant experience).
• Experience: 5+ years in industrial automation sales, technical sales, or related industrial roles. Experience working with plant engineering, operations, maintenance, or capital projects preferred.
• Technical Knowledge: Working knowledge of industrial automation systems and control architecture. Understanding of modernization strategies and competitive automation platforms.
• Professional Skills: Strong consultative selling and relationship management capabilities with the ability to manage multiple opportunities across varied stakeholders. Clear communication and presentation skills.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer.

Crawford is a subsidiary of Sonepar USA.

What We Offer You

• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew – where we work hard, laugh often, and always have a spark to share!

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843‑745‑2420 or email [e-mail] .

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, click here.

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, click here.