Audience Strategy Partner Manager

Acxiom; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking a Data Guru Consulting professional to drive adoption and success of third-party data solutions. You will partner with agencies, advertisers, and AdTech platforms to design bespoke audiences and optimize activation pathways, acting as a strategic consultant and subject matter expert.

Responsibilities include end-to-end audience delivery, collaborating with Product, Engineering, Legal, Finance, Marketing, and Account Management, and maintaining documentation in Salesforce.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Strong communication, collaboration, and relationship-building skills.
• Excellent problem-solving abilities with a proactive and consultative mindset.
• Ability to effectively communicate and influence both internal and external stakeholders.
• Self-starter with a strong desire to learn new technologies, products, and industry trends.
• Ability to understand the factors that influence digital campaign performance and broader marketing outcomes.
• Experience interpreting performance metrics from advertising platforms such as Meta, Google, or similar solutions.
• Proven ability to manage multiple priorities and meet deadlines while maintaining exceptional attention to detail.
• Demonstrated success working in a collaborative, high-performing team environment.
• Strong presentation and client-facing communication skills.

Responsibilities

• Manage the end-to-end audience delivery process through Acxiom distribution platforms and strategic AdTech partnerships, proactively identifying and resolving delivery issues.
• Coordinate with internal cross-functional teams, including Product, Engineering, Legal, Finance, Marketing, and Account Management, to ensure successful execution and client satisfaction.
• Maintain high standards of accuracy, organization, and operational excellence while managing multiple projects and deadlines.
• Serve as the primary point of contact for audience troubleshooting, collaborating with internal and external partners to resolve any audience issues or delivery-related challenges.
• Maintain documentation within Salesforce and other business systems, that focus on audience specifications, delivery requests, and client-specific requirements to ensure operational efficiency, transparency, and seamless execution.
• Support revenue-generating efforts by ensuring timely fulfillment of audience requests and helping remove operational barriers to activation.
• Create and maintain internal knowledge resources, training materials, and playbooks to support team efficiency and scalability.

Skills

Communication

Collaboration

Relationship-building

Problem-solving

Presentation

Self-starter

Advertising metrics interpretation

Stakeholder management

Learning new technologies

Education

Bachelor's degree or equivalent combination of education and experience

Tools

Salesforce

Job description

Acxiom is seeking a Data Guru Consulting professional to drive adoption and success of third-party data solutions. You will partner with agencies, advertisers, and AdTech platforms to design bespoke audiences and optimize activation pathways, acting as a strategic consultant and subject matter expert.

Responsibilities include end-to-end audience delivery, collaborating with Product, Engineering, Legal, Finance, Marketing, and Account Management, and maintaining documentation in Salesforce.