Audience & Programs Marketing Lead for Growth & Renewals

Darktrace; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

100% medical, dental and vision insurance

Paid parental leave

Pet insurance Discount

Life insurance

401(k)

Employee Assistance Program

Job summary

A global leader in AI for cybersecurity is seeking a Senior Manager for Audience and Program Marketing. This role is essential for enhancing customer engagement, driving upsell and renewal efforts through strategic marketing initiatives. The ideal candidate will have over 5 years of B2B marketing experience, preferably in customer success. Responsibilities include designing impactful programs, collaborating with customer success teams, and analyzing performance metrics. Full-time with benefits including health insurance and 401(k).

Qualifications

• 5+ years of experience in B2B marketing focused on customer marketing.
• Strong understanding of customer lifecycle management.
• Proven ability to design programs that drive measurable outcomes.

Responsibilities

• Design targeted programs influencing customer upsells.
• Lead engagement programs driving satisfaction and retention.
• Measure program performance with KPIs to optimize strategies.

Skills

B2B marketing

Customer marketing

Lifecycle marketing

Customer success enablement

Data-driven mindset

Exceptional project management

Excellent communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Gainsight

HubSpot

Job description

A global leader in AI for cybersecurity is seeking a Senior Manager for Audience and Program Marketing. This role is essential for enhancing customer engagement, driving upsell and renewal efforts through strategic marketing initiatives. The ideal candidate will have over 5 years of B2B marketing experience, preferably in customer success. Responsibilities include designing impactful programs, collaborating with customer success teams, and analyzing performance metrics. Full-time with benefits including health insurance and 401(k).