Senior Manager, Audience and Program Marketing

Darktrace; Los Angeles (CA); On-site; Full time

Benefits offered by this job

100% medical, dental and vision insurance

Paid parental leave

Pet insurance Discount

Life insurance

401(k)

Employee Assistance Program

Job summary

A global leader in AI for cybersecurity is seeking a Senior Manager for Audience and Program Marketing. This role is essential for enhancing customer engagement, driving upsell and renewal efforts through strategic marketing initiatives. The ideal candidate will have over 5 years of B2B marketing experience, preferably in customer success. Responsibilities include designing impactful programs, collaborating with customer success teams, and analyzing performance metrics. Full-time with benefits including health insurance and 401(k).

Qualifications

• 5+ years of experience in B2B marketing focused on customer marketing.
• Strong understanding of customer lifecycle management.
• Proven ability to design programs that drive measurable outcomes.

Responsibilities

• Design targeted programs influencing customer upsells.
• Lead engagement programs driving satisfaction and retention.
• Measure program performance with KPIs to optimize strategies.

Skills

B2B marketing

Customer marketing

Lifecycle marketing

Customer success enablement

Data-driven mindset

Exceptional project management

Excellent communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Gainsight

HubSpot

Job description

Senior Manager, Audience and Program Marketing

Join to apply for the Senior Manager, Audience and Program Marketing role at Darktrace

Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world. To learn more, visit http://www.darktrace.com.

Job Description

We’re looking for a strategic, growth‑oriented Senior Manager, Audience and Program Marketing to lead initiatives that deepen customer engagement, accelerate expansion and drive long‑term value. This role is central to influencing cross‑sell/upsell and renewals with Darktrace customers through deep collaboration with our Customer Success & Renewals teams. You will design, own, and execute programs that deliver tangible value and create growth opportunities – ensuring every Darktrace customer feels connected, informed, and empowered to expand their partnership with Darktrace.

What You Will Do To Drive Impact

• Design and execute targeted programs that influence cross‑sell, upsell, and renewal outcomes across the customer base.
• Develop multi‑touch, multi‑quarter campaigns that deliver measurable value throughout the customer journey.
• Lead engagement programs that drive adoptions, satisfaction, and retention through scalable initiatives such as customer events, product education sessions, and value‑driven campaigns (Tech Meetups, Innovation Summits, and more).
• Partner closely with Customer Success and Renewals teams to align marketing initiatives and customer communications to lifecycle milestones and account strategies.
• Enable Customer Success teams with toolkits, playbooks, and campaign assets that help deliver consistent value messaging and engagement opportunities.
• Partner with Brand Marketing and Customer Success to cultivate the customer community platform to increase overall value and satisfaction.
• Activate customer advocacy by identifying promoters and driving peer reviews to amplify influence and trust.
• Measure and optimize program performance using KPIs tied to engagement, upsell pipeline sources, and renewals influenced. Apply insights to continuously improve.

What Skills & Experience You’ll Need

• 5+ years of experience in B2B marketing with a focus on customer marketing, lifecycle marketing, or customer success enablement.
• Proven ability to design and execute programs that drive measurable outcomes in renewals, upsell, and cross‑sell.
• Experience collaborating with Customer Success, Renewals, and Sales Teams to align marketing initiatives with GTM strategies.
• Strong understanding of customer lifecycle management and SaaS growth metrics (NRR, churn, adoption, etc.).
• Hands‑on experience with CRM and marketing automation platforms including Salesforce, Gainsight, and HubSpot.
• Exceptional project management skills and stakeholders engagement skills, with the ability to manage multiple programs across global teams.
• Data‑driven mindset with proficiency in analyzing campaign performance and applying insights to optimize strategies.
• Excellent communications and storytelling skills to craft compelling, value‑driven messaging for customers.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• Willingness to travel up to 30 %.
• 100% medical, dental and vision insurance, plus dependents
• Paid parental leave
• Pet insurance Discount
• Life insurance
• 401(k)
• Employee Assistance Program

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Computer and Network Security