Audience Insights Analyst - 3-Month Contract

Ultipro; Northern (KY); Hybrid; USD 32,000 - 36,000; Full time

Job summary

American Public Media Group (APMG) is seeking a temporary Analytics Associate to join our Audience Insights & Analytics team for a three-month engagement. This hourly, full-time contract role provides reporting, analysis, and actionable recommendations on digital properties and audience research across the organization.

The ideal candidate will collect and analyze data across platforms, support membership and donation data, and create reports.

Qualifications

• 1–3 years of experience in a data analysis, business intelligence, or insights role, preferably with or supporting a marketing, customer, or digital team.
• Proficiency with Microsoft Excel.
• Experience with web analytics tools (e.g. Google Analytics, Adobe Analytics, Mixpanel).
• Experience in data visualization and with tools such as Power BI, Tableau, Looker.

Responsibilities

• Collect and analyze data across platforms, including website traffic, social media followers, and podcast downloads, to inform business decisions and guide strategy.
• Support the Audience Analytics team in collecting and analyzing membership and donation data.
• Track performance metrics, evaluate effectiveness of content and campaigns, and provide actionable insights.
• Create, maintain, and enhance existing reporting, identifying opportunities to automate existing reports and processes.
• Discover patterns, examine data, troubleshoot discrepancies, and develop new analyses to help the organization drive business results.
• Uncover patterns in data and translate into insights and clearly articulate to partner teams.
• Keep informed of the latest trends and best practices in digital media.
• Other duties as assigned.

Skills

Analytical skills

Stakeholder collaboration

Digital analytics tools experience

Tools

Google Analytics

Adobe Analytics

Mixpanel

Power BI

Tableau

Looker

Microsoft Excel

Job description

American Public Media Group (APMG) is seeking a temporary Analytics Associate to join our Audience Insights & Analytics team for a three-month engagement. This hourly, full-time contract role provides reporting, analysis, and actionable recommendations on digital properties and audience research across the organization.

The ideal candidate will collect and analyze data across platforms, support membership and donation data, and create reports.