Paid Media Growth Marketer (3-Month Contract)

American Public Media Group; Saint Paul (MN); Hybrid; USD 40,000 - 43,000; Full time

Benefits offered by this job

Medical plans with HSA/FSA

Dental Insurance

Vision Insurance

Life and AD&D

Short-Term Disability

Long-Term Disability

Paid Parental Leave

Vacation time (3 wks)

Sick time

Holiday Pay

Volunteer Time

403(b) Retirement Plan

Long-Term Care insurance

Job summary

The Growth Marketing Specialist, Paid Media at American Public Media Group leads day-to-day paid media across Meta, Google, and other platforms to grow audiences and drive member acquisition for Minnesota Public Radio regional brands and APM national brands. This temporary, full-time assignment runs about three months in a hybrid role based in St.

Paul, MN. You will build and launch campaigns, manage audiences and budgets, monitor performance daily, run tests, and deliver organized ad accounts.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; OR equivalent work experience.
• 2+ years hands-on experience managing paid social and paid search campaigns.
• Demonstrated experience building and optimizing campaigns in Meta Ads Manager and Google Ads.
• Experience managing budgets and reporting on performance against acquisition or revenue goals.
• Experience with Google Ad Grants, nonprofit fundraising, membership, or subscription marketing preferred.

Responsibilities

• Build, launch, and manage paid campaigns across Meta, Google, and additional platforms.
• Develop and maintain audience strategy using custom/lookalike audiences and retargeting.
• Monitor campaigns daily; adjust bidding, pacing, and creative to protect performance.
• Collaborate with Creative Services on ad creative and with Analytics on tracking and attribution.
• Maintain organized ad accounts and provide regular performance reporting across channels.

Skills

Paid social advertising

Paid search marketing

Campaign budgeting

Analytics & reporting

Audience targeting

A/B testing

CRM integration

Education

Bachelor’s degree in Marketing, Communications, or related field OR equivalent work experience

Tools

Google Ads

Meta Ads Manager

GA4

UTM tagging

Salesforce CRM

Job description

The Growth Marketing Specialist, Paid Media at American Public Media Group leads day-to-day paid media across Meta, Google, and other platforms to grow audiences and drive member acquisition for Minnesota Public Radio regional brands and APM national brands. This temporary, full-time assignment runs about three months in a hybrid role based in St.

Paul, MN. You will build and launch campaigns, manage audiences and budgets, monitor performance daily, run tests, and deliver organized ad accounts.