Audience Growth & Membership Lead — Hybrid SF

Kqed Inc; San Francisco (CA); Hybrid; USD 89,156 - 111,445; Full time

Job summary

KQED’s Snap Studios is seeking an Audience Engagement & Membership Manager to grow paying audiences for Snap Judgment PLUS and Spooked PLUS, while expanding our reach across social, video, and emerging platforms.

You will lead membership operations, develop pathways to convert listeners into members, and build engaging communications. You’ll manage contractors and collaborate with editorial, design, and social teams to drive revenue and audience growth.

Qualifications

• Real experience in audience development, membership, or digital media operations. Not adjacent to it. In it
• Direct time on a membership or subscription platform with a working understanding of what actually drives conversion and retention
• Strong writing. Retention email, social caption, internal memo. All three should sound right
• Comfort using data to make decisions and explain them
• Ability to work without close supervision and manage multiple things at once without dropping them
• Experience managing contractors or freelancers toward a real outcome
• Must have a real and abiding love of audio storytelling.

Responsibilities

• Run day-to-day operations on Supercast: onboarding, benefits delivery, renewals, retention
• Build the pathways that turn casual listeners into paying members and keep them there
• Track acquisition, churn, engagement, and revenue. Bring leadership real analysis, not just dashboards
• Craft subscriber communications that sound like Snap
• Manage outside vendors or contractors supporting membership operations when needed
• Lead Snap Studios onto YouTube and whatever platform comes next
• Build formats that take audio storytelling somewhere worth watching
• Coordinate publishing workflows directly or through contractors
• Track what is working. Have a point of view on what is not
• Direct Snap's presence on Instagram, YouTube, Facebook, and wherever our audience turns up next
• Build social and email strategies that sound like the shows
• Coordinate release and promotional workflows across public and subscriber feeds
• Find platform, distribution, and partnership opportunities that grow our reach and our revenue
• Manage freelancers or agencies on social and digital execution
• Manage and track ad campaigns
• Get into the room with editorial early. Audience thinking should be part of the plan from the start, not something we add later
• Collaborate with our design team on visual content
• Watch trends. Test things. Tell us when something is not working
• Other duties as assigned

Skills

Audience development

Membership platforms

Strong writing

Data-driven decisions

Multi-tasking

Contractor management

Love of audio storytelling

Education

Bachelor's degree, or equivalent experience

Tools

Supercast

YouTube publishing

Job description

KQED’s Snap Studios is seeking an Audience Engagement & Membership Manager to grow paying audiences for Snap Judgment PLUS and Spooked PLUS, while expanding our reach across social, video, and emerging platforms.

You will lead membership operations, develop pathways to convert listeners into members, and build engaging communications. You’ll manage contractors and collaborate with editorial, design, and social teams to drive revenue and audience growth.