Audience Growth Manager

Jobtailor; Tampa (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

WUSF is seeking a strategic Lead for audience development to drive digital growth across websites, newsletters, social media, podcasts, streaming, and emerging channels. You will lead a small team of audience and brand specialists, develop acquisition, retention, and engagement programs, and align efforts with newsroom, programming, fundraising, and sponsorship to deepen audience relationships.

You will leverage CMS, CRM, and analytics to inform content decisions, optimize campaigns, and expand

Qualifications

• Bachelor's degree with 5 years of related experience or Master’s with 2 years.
• Experience managing audience development and digital campaigns.
• Experience supervising staff, interns, or project teams.
• Strong project management with multiple projects.
• CMS familiarity and visual communication knowledge.
• Experience with email platforms and CRM systems.
• Proficiency with Microsoft 365 and analytics tools.
• Knowledge of web design practices.
• Experience with fundraising messaging in non-profit/media.
• Creative, self-motivated team player.
• Knowledge of audience analytics, CRM, and social media management.
• Experience with SEO, segmentation, and data analysis.
• Familiarity with podcasts, streaming, and newsletters growth.

Responsibilities

• Lead the organization's digital audience growth strategy and oversee a small team of audience and brand specialists.
• Develop and execute audience acquisition, retention, and engagement strategies across digital channels.
• Collaborate with newsroom, programming, fundraising, and sponsorship to align audience insights with content and engagement decisions.

Skills

Audience Growth Initiatives

SEO

Data Analysis

Marketing Automation

Visual Communication Principles

Web Design Practices

Audience Analytics Platforms

Social Media Management

Email Platforms

Fundraising Messaging

Education

Bachelor's degree + 5 years experience

Master's degree + 2 years experience

Tools

Content Management Systems (CMS)

Salesforce

Mailchimp

Microsoft 365

Google Analytics

Email Dashboards

Job description

• Lead the organization's digital audience growth strategy and oversee a small team of audience and brand specialists responsible for expanding reach, deepening engagement, and strengthening audience relationships across digital platforms.
• Develop and execute audience acquisition, retention, and engagement strategies for WUSF’s mission while growing awareness, consumption, and loyalty across websites, newsletters, social media, podcasts, streaming platforms, and emerging channels.
• Collaborate closely with newsroom, programming, fundraising and corporate sponsorship, to ensure audience insights drive content, marketing, and engagement decisions.

Requirements

• Bachelor's degree with 5 years of experience in related positions; or a Master's degree in the fields listed above and 2 years of experience OR equivalent combination of education and experience.
• Demonstrated experience in managing audience development, digital marketing, growth marketing, media marketing digital campaigns and audience growth initiatives.
• Experience supervising or leading staff, interns, contractors, or project teams.
• Strong project management abilities, capable of coordinating multiple projects simultaneously.
• Experience with content management systems (CMS), and visual communication principles.
• Demonstrated experience with email platforms (e.g., Salesforce, Mailchimp, etc.), marketing automation systems, and customer relationship management (CRM) software.
• Comfort working with Microsoft 365 tools and analytics platforms (Google Analytics, email dashboards) to inform decisions.
• Knowledgeable in web design practices.
• Experience with fundraising or donor messaging especially in non-profit, media, or public media space.
• Creative problem solver, self-motivated, dependable, and a team player.
• Experienced in visual communication concepts and design principles.
• Knowledge of audience analytics platforms, CRM systems, email marketing tools, and social media management platforms.
• Experience with SEO, audience segmentation, marketing automation, and data analysis.
• Familiarity with podcast, streaming, and newsletter growth strategies.

Core Competencies

Demonstrates expertise in audience development and digital marketing strategies, with a strong focus on engagement and retention across various digital platforms. Proficient in managing teams and projects while utilizing analytics and CRM tools to drive informed decision-making.

Highest-signal resume keywords

• Audience Development Management
• Digital Marketing Strategy
• Project Management
• Content Management Systems (CMS)
• Email Marketing Tools

ATS Optimization Keywords

Hard Skills

• Audience Growth Initiatives
• SEO
• Data Analysis
• Marketing Automation
• Visual Communication Principles
• Web Design Practices
• Audience Analytics Platforms
• Social Media Management
• Email Platforms
• Fundraising Messaging

Soft Skills

• Creative Problem Solving
• Self-Motivated
• Dependable
• Team Player

Industry Keywords

• Non-Profit
• Public Media
• Digital Campaigns
• Audience Segmentation
• Emerging Channels

Tools & Technologies

• Salesforce
• Mailchimp
• Microsoft 365
• Google Analytics
• Email Dashboards