Audience Engagement & CRM Strategist

Newsletter Jobs; Oakland (CA); Hybrid; USD 112,000 - 168,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Commuter assistance or paid parking

Educational assistance

Paid time off

Job summary

The California Health Care Foundation seeks a Digital Engagement Strategist to shape how CHCF reaches and engages audiences across California’s health care ecosystem. The role leads email communications, social media strategy, audience lifecycle management, and CRM initiatives to strengthen reach and impact.

Based in CHCF’s Oakland office with in-office presence two days per week, the strategist advances content, performance analytics, and cross-functional collaboration to turn data into action

Qualifications

• Five years of experience developing and implementing digital marketing or audience engagement strategies in a nonprofit, health care, or mission-driven setting.
• Experience planning multi-channel digital campaigns to boost engagement and organizational visibility.
• Experience aligning digital strategies with organizational priorities and measurable outcomes.

Responsibilities

• Lead email communications strategy, audience journeys, and content creation.
• Plan social media strategy and integrated campaigns across channels.
• Oversee CRM and data governance, ensuring data quality and alignment with engagement goals.
• Measure engagement and inform decision-making with data-driven insights.
• Collaborate across teams and with external partners to execute campaigns.

Skills

Digital Marketing

Audience Engagement

Analytics

Project Management

Collaboration

Tools

Salesforce CRM

Email Marketing Platforms

Analytics Tools

Job description

The California Health Care Foundation seeks a Digital Engagement Strategist to shape how CHCF reaches and engages audiences across California’s health care ecosystem. The role leads email communications, social media strategy, audience lifecycle management, and CRM initiatives to strengthen reach and impact.

Based in CHCF’s Oakland office with in-office presence two days per week, the strategist advances content, performance analytics, and cross-functional collaboration to turn data into action