Senior Digital Engagement Lead - Health & Life Sciences

LifeSci Communications; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Health benefits (medical, vision, and)

Generous PTO

401(k)

Commuter benefits

Hybrid schedule

Job summary

LifeSci Communications seeks a strategic, hands-on Manager, Digital Engagement to lead digital programs across healthcare, biotechnology, and pharmaceutical clients. You will shape strategy and own execution—from audience research to content development, launch, and optimization—while mentoring junior team members.

The role emphasizes strong organic social expertise, experience with paid, earned, and owned channels, and collaboration with paid media to deliver integrated campaigns.

Qualifications

• 5–7 years of digital marketing, social media, or digital communications experience in healthcare or life sciences.
• Strong organic social expertise and experience planning and executing integrated digital campaigns.
• Understanding of paid media strategy, audience targeting, optimization, and measurement.
• A hands-on approach, with willingness to write content, coordinate assets, manage approvals, and develop reports.
• Experience managing client relationships and presenting strategic recommendations.
• Strong analytical skills and experience with social listening, social management, and web analytics tools.
• Understanding of regulated healthcare communications and review processes.
• Excellent writing, project management, organizational, and communication skills.

Responsibilities

• Develop integrated digital strategies and campaigns with audience insights, messaging, channel recommendations, budgets, timelines, and KPIs.
• Support campaigns around product and corporate milestones, disease awareness, scientific meetings, and executive thought leadership.
• Translate social listening, audience research, competitive analysis, and performance data into actionable recommendations.
• Manage campaign execution, including creative briefs, asset development, approvals, launch coordination, and optimization.
• Partner with paid media specialists on targeting, channel selection, flighting, creative, and measurement.
• Contribute campaign ideas, digital recommendations, and scope development to proposals and new business opportunities.
• Lead organic social strategy, editorial planning, and day-to-day execution across client accounts.
• Research, write, and review social copy, paid campaign messaging, search ads, and video scripts.
• Collaborate with creative teams to develop content informed by audience needs, platform best practices, and performance.
• Oversee publishing, monitoring, and community management, identifying engagement opportunities and potential issues.
• Stay current on platform updates, emerging trends, and digital capabilities.
• Establish KPIs and develop reports that connect performance to client objectives.
• Translate paid, organic, and website analytics into clear insights and recommendations.
• Use native analytics, GA4, Looker Studio, and social listening tools to inform strategy and optimization.
• Serve as a day-to-day digital partner to clients and present strategies, campaign plans, and performance insights.
• Collaborate with account, creative, earned media, and paid media teams to deliver integrated programs.
• Manage multiple accounts, timelines, and review processes with strong attention to detail.
• Mentor junior colleagues and contribute to agency processes and capabilities.
• Support LifeSci Communications’ own digital presence as needed.

Skills

Digital marketing

Social media

Healthcare or life sciences

Paid/owned/earned integration

Content creation

Client relationships

Analytics

Writing

Tools

Looker Studio

GA4

Social listening tools

Job description

LifeSci Communications seeks a strategic, hands-on Manager, Digital Engagement to lead digital programs across healthcare, biotechnology, and pharmaceutical clients. You will shape strategy and own execution—from audience research to content development, launch, and optimization—while mentoring junior team members.

The role emphasizes strong organic social expertise, experience with paid, earned, and owned channels, and collaboration with paid media to deliver integrated campaigns.