Digital Engagement Lead: Audience & Campaign Strategy

California Health Care Foundation; Oakland (CA); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Long-term care insurance

Commuter assistance

Paid parking

Employee assistance

Wellness programs

Educational assistance

Paid time off

401(k) retirement plan

Job summary

California Health Care Foundation seeks a Digital Engagement Strategist to lead CHCF’s email communications, social media, audience lifecycle, and CRM strategy from the Oakland office.

You will shape multi-channel digital strategies, build email templates, monitor performance, and collaborate with IT and program teams to strengthen engagement and measure impact across CHCF’s priorities.

Qualifications

• At least five years of experience developing and implementing digital marketing, audience engagement, or digital communications strategies within a nonprofit, philanthropic, public sector, health care, media, or mission-driven organization.
• Experience planning and executing multi-channel digital campaigns that increase audience engagement, content reach, and organizational visibility.
• Experience developing digital communications strategies that align with organizational priorities and support measurable business or mission-related outcomes.
• Significant experience managing email marketing programs, including newsletters, audience outreach campaigns, content promotion, audience segmentation, and distribution strategy.

Responsibilities

• Shape CHCF’s email strategy and improve email marketing efforts.
• Develop audience journeys and draft newsletters, event communications, and outreach campaigns.
• Optimize performance with segmentation, personalization, and A/B testing.
• Build campaigns and templates aligned with brand and accessibility standards.
• Lead social media strategy and integrated campaigns.

Skills

Digital marketing

Audience engagement

Multi-channel campaigns

Digital communications strategy

Email marketing

Content dissemination

Job description

California Health Care Foundation seeks a Digital Engagement Strategist to lead CHCF’s email communications, social media, audience lifecycle, and CRM strategy from the Oakland office.

You will shape multi-channel digital strategies, build email templates, monitor performance, and collaborate with IT and program teams to strengthen engagement and measure impact across CHCF’s priorities.