Audience Editor, Video Platforms — YouTube Growth

The Guardian; Northern, New York (KY, NY); Hybrid; USD 110,000 - 115,000; Full time

Benefits offered by this job

Vacation days

Unlimited sick time

401(k) match

Health coverage

Parental leave

Job summary

The Guardian US seeks an Audience Editor, Video Platforms to lead YouTube-first content strategies and drive off-platform audience growth. You will collaborate across US, UK, Australia teams, integrating editorial values with data-driven decisions to expand reach and engagement across video formats.

The role reports to the VP Audience & Strategy (US) and Global Head of Audience, with a dotted line to Partnerships. Hybrid work in New York is offered.

Qualifications

• Proven ability to use data to inform decision-making.
• Experience building content calendars and repeatable formats.
• Ability to collaborate with brand partnerships and integrate ads.

Responsibilities

• Develop a YouTube-first content strategy with shortform and longform video.
• Manage content calendars and align with comms and marketing.
• Ensure Guardian journalism is presented correctly on each platform.
• Identify new formats and opportunities to reach new audiences.
• Analyze off-platform performance and provide actionable feedback.
• Optimize videos via AB testing headlines and thumbnails.

Skills

Audience growth strategies

YouTube formats

Video-first platform algorithms

Data-informed decision making

Job description

The Guardian US seeks an Audience Editor, Video Platforms to lead YouTube-first content strategies and drive off-platform audience growth. You will collaborate across US, UK, Australia teams, integrating editorial values with data-driven decisions to expand reach and engagement across video formats.

The role reports to the VP Audience & Strategy (US) and Global Head of Audience, with a dotted line to Partnerships. Hybrid work in New York is offered.